Senior Director, Product Marketing – Dash
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Job Description
Senior Director of Product Marketing at Dropbox leading the go-to-market strategy for Dash. Shaping product direction, collaborating cross-functionally, driving growth through innovative marketing strategies.
Responsibilities:
- Define and evolve the end-to-end narrative for Dash and priority innovation initiatives, grounded in customer insight, market context, and business strategy.
- Translate complex, AI-powered and multi-surface products into clear, compelling positioning and value propositions.
- Ensure consistent storytelling across launches, lifecycle moments, sales enablement, brand, and communications.
- Own the strategy and operating model for Dropbox’s most critical product releases.
- Build scalable frameworks that drive alignment, accountability, and execution across Product, Marketing, Growth, Sales, and Support.
- Define success metrics, adoption goals, and post-launch plans to raise rigor.
- Establish scalable mechanisms to surface customer needs, motivations, and friction across segments and surfaces.
- Synthesize insights from research, usage data, sales, and support to inform positioning, roadmap decisions, and lifecycle strategy.
- Ensure customer insight meaningfully shapes product and go-to-market decisions.
- Partner with Product and Design leadership to shape strategy, prioritization, and sequencing based on market opportunity and customer impact.
- Bring competitive intelligence and market trends into roadmap and planning discussions.
- Align messaging strategy to company-level goals, revenue priorities, and adoption targets.
- Foster a culture of ownership, curiosity, and continuous improvement.
- Serve as a senior thought partner to Product, Growth, Sales, and Marketing leadership.
- Influence planning cycles, OKRs, and investment decisions through clear strategy and data-backed recommendations.
- Help lead organizational change as Dropbox evolves its product portfolio and GTM approach.
Requirements:
- 15+ years of experience in Product Marketing or related functions, including 4+ years in people management.
- Proven success leading GTM strategy for complex, multi-surface products at scale.
- Experience in B2B SaaS, productivity, collaboration, or adjacent platforms.
- Strong understanding of positioning, launches, monetization, and lifecycle strategy across PLG and SLG models.
- Demonstrated ability to build, coach, and scale high-performing teams.
- Executive presence with the ability to influence senior Product, Design, and Business stakeholders.
- Exceptional communication and storytelling skills.
- Comfort operating in high-ambiguity, high-accountability environments.
Benefits:
- Leadership role in product marketing management
- Visionary opportunity to shape a product from early stages
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