Senior Ecommerce SEO Specialist
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Job Description
Senior SEO Specialist leading SEO strategy for ecommerce partners at Searchbloom. Guiding partners through strategic roadmaps and driving measurable performance across client accounts.
Responsibilities:
- Lead the SEO relationship for your assigned clients
- Own SEO strategy for category, subcategory, and product detail pages, balancing crawl efficiency, rankings, and conversion support
- Audit and optimize PDP and category templates for structured data, internal linking, indexation, and performance at scale
- Lead client calls as the primary SEO voice, educate, recommend, and defend strategic direction
- Perform advanced audits using a suite of SEO tools to surface technical and content opportunities
- Write Point of View (POV) documents and recommendations based on partner needs and data
- Prioritize initiatives by difficulty, cost, and potential impact, make budget recommendations
- Partner with Paid Media and ecommerce teams on product feed optimization to improve organic shopping visibility
- Collaborate with Paid Media, Content, and Development teams to execute multi-channel strategies
- Execute SEO deliverables such as keyword research, on-page optimization, internal linking, competitive gap analysis, and technical improvements
- Conduct QA on SEO deliverables produced by SEO peers
- Identify risks and opportunities related to SKU sprawl, thin PDPs, duplicate categories, and parameter driven URLs
- Monitor performance and iterate strategy based on analytics and client KPIs
- Mentor junior SEO talent as needed and contribute to improving our internal SEO playbooks
- Proactively surface new opportunities and test ideas that improve results (within above-mentioned frameworks of prioritization)
- Use AI to scale audits, surface gaps, or assist with content ideation, while relying on human strategy for final decision-making
Requirements:
- Ecommerce SEO Expertise (Required)
- Proven experience scaling SEO for ecommerce sites with hundreds to tens of thousands of SKUs
- Proven client-facing experience in an agency environment
- Expertise in Microsoft Excel/Google Sheets
- Advanced proficiency in using formulas, & data manipulation techniques to create meaningful, client-facing analysis through Microsoft Excel/Google Sheets
- Outstanding communication skills with the ability to influence multiple stakeholders
- Deep knowledge of SEO tools: Ahrefs, Moz, SEMrush, Screaming Frog, Google Search Console, Google Analytics
- Experience implementing and validating ecommerce structured data, including Product, Review, Offer, and Breadcrumb schema
- Hands-on experience optimizing category pages and product detail pages (PDPs) for search visibility and conversion support
- Experience developing, managing, executing, and measuring SEO campaigns for medium-to-large brands and eCommerce websites
- Strong understanding of page-level SEO, site architecture, technical audits, and structured data
- Experience with AEO/ AI SEO strategies including featured snippet and AIO targeting, FAQ markup, entity optimization, and search intent mapping
- Familiarity with basic HTML, CSS, PHP and JavaScript concepts
- Experience supporting or collaborating on product feed optimization and feed management solutions that impact organic shopping visibility
- Working knowledge of recent and ongoing algorithm changes including Helpful Content updates, Core Web Vitals, spam signal updates (e.g., SpamBrain), and the implications of generative AI on search
- Proven experience collaborating with Paid Media, Dev, and Content teams though: meeting preparation, client-facing communications, running joint meetings.
Benefits:
- Health/Vision/Dental Coverage – PPO or HSA plans available
- $50,000 in life insurance paid by Searchbloom
- 14 days of PTO in year one
- 13 company holidays, including full week off for Christmas
- Your birthday and work anniversary off
- 100% remote agency
- Flexible work hours
- Business casual dress code
- $50,000+ invested in annual Learning & Development across our team
- Paid parental leave (maternity & paternity)
- Employee Wellness Program (free Fitbit + fitness challenges)
- Awarded Best Place to Work by Inc. (twice)
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