eCommerce Manager – Growth
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Job Description
eCommerce Manager driving revenue growth through funnel optimization and AI-driven user experiences at Sleek. Focus on conversion rates and funnel performance across key markets.
Responsibilities:
- You will drive revenue growth by converting site visitors into customers through funnel optimization, experimentation, CRO, and AI-driven user experiences, with the long-term goal of owning the full funnel and Revenue per Visitor (RPV) for a market.
- During the first six months, you will focus on improving the visitor-to-funnel-start conversion rate across key markets. This will be achieved by optimizing landing pages, CTAs, and funnel entry messaging, while ensuring that traffic intent is perfectly aligned with the landing experience.
- Simultaneously, you will work to improve the lead generation rate on top paid landing pages by running targeted A/B tests on page structure, copy, and layout to maximize performance in close collaboration with the paid marketing team.
- Over a twelve-month horizon, you will launch an AI-driven advisor for service and price discovery while optimizing the site for LLM-driven discovery and emerging AI browsing behaviors, using AI tools to improve overall workflows and funnel efficiency.
- As you influence key pricing, packaging, and monetization decisions, you will progressively take on end-to-end ownership of full funnel performance and Revenue per Visitor (RPV) for a designated market.
Requirements:
- Professional Background: Bring 4 to 7 years of specialized experience across eCommerce, CRO, Growth, Digital Product, or Performance Marketing roles.
- Track Record: Demonstrate proven success in directly improving the performance of landing pages, digital funnels, or conversion rates.
- AI Fluency: Maintain an active, daily practice of using AI tools, showing a genuine enthusiasm for applying AI technology to enhance operational workflows, experimentation loops, and overall user experiences.
- Tooling Expertise: Possess practical, hands-on capabilities with key web experimentation, analytics, and behavioral analysis platforms such as GA4, Hotjar, VWO, Mixpanel, or comparable tools.
- Domain Knowledge: Core competency includes a deep understanding of CRO methodologies, user behavior dynamics, funnel optimization strategies, and the customer decision-making process.
- Cross-Functional History: Proven experience collaborating effectively with multidisciplinary teams across Marketing, Revenue, Product, or Engineering functions.
- Advantageous Skills: Familiarity with search engine optimization (SEO), parsing user intent, and navigating evolving AI-driven discovery ecosystems like GEO and Web MCP is highly valued.
Benefits:
- Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
- Flexibility: You’ll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year
- Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
- Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
- Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.
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