Creative Lead – E-commerce, DTC
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Job Description
Creative Lead overseeing brand direction in e-commerce for high-quality creative execution. Leading a creative team to deliver the founder’s vision in various digital assets and packaging.
Responsibilities:
- Own and evolve the brand’s creative direction across packaging, web, email, and paid social so it stays consistent and unmistakably “on brand”
- Translate founder vision into clear briefs, concepts, and execution plans that a creative team can deliver against
- Lead, coach, and quality-check designers and render artists, ensuring high standards and reliable output
- Build and maintain a design system (templates, guidelines, asset libraries) that improves speed without diluting brand quality
- Drive performance creative that’s made to test and win on TikTok and Meta, partnering with growth to learn and iterate quickly
- Own the packaging production workflow end-to-end: print specs, file setup, proofing, revisions, and vendor handoff
- Create structure where it doesn’t exist yet (intake process, prioritization, review cadences, naming/version control) so creative production scales smoothly
- Collaborate cross-functionally with marketing, product, and growth to align launches, messaging, and visual storytelling
- Step in hands-on for high-impact work when needed (art direction, layout, final polish, launch-critical deliverables)
- Manage external partners selectively (printers, photographers, freelancers) while keeping quality, timelines, and brand standards tight
Requirements:
- **Must-Have:**
- Proven experience owning creative direction for e-commerce/DTC brands, from concept through execution
- Hands-on experience creating Amazon listing images, A+ / Premium A+ content, and overall high-end beauty/personal care creative execution
- Strong background in digital marketing, branding, and multi-channel creative execution (paid social, site, email, product/launch assets)
- Experience leading and directing other creatives (designers, render artists, or similar), including feedback and quality control
- Hands-on understanding of production: packaging files, print specs, file formats, and real-world production constraints
- Experience with performance-driven creative for TikTok and/or Meta (you know how to build for testing, iteration, and learning)
- Comfort operating with ambiguity and building structure, priorities, and process (high ownership, not task-by-task dependency)
- Strong communication and collaboration skills across marketing, product, and growth in a remote environment
- **Nice-to-Have:**
- Prior creative direction experience in dermatology, skincare, beauty, or closely related categories
- Experience developing TikTok-native creative approaches (UGC concepts, creator briefs, hook/scroll-stopping frameworks)
- Familiarity managing or collaborating with 3D/render workflows and teams
- Experience building internal creative capability after relying on agencies (process, standards, hiring/bench building)
Benefits:
- Access to a **$200K+ perk marketplace** with discounts on 150+ global services.
- Option to **withdraw up to 50% of approved earnings** before payday.
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