Senior Field Marketing Manager
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Job Description
Field Marketing Manager driving regional awareness, engagement, and pipeline across the West Coast and Midwest. Execute integrated marketing programs and manage event logistics for targeted campaigns.
Responsibilities:
- Own the regional plan
- Build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities
- Lead end‑to‑end event execution
- Source venues, manage vendors, secure speakers, and oversee logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest
- Drive pipeline & influence by partnering with Account Executives and SDRs to create targeted marketing campaigns, in-person activations, and post‑event follow‑ups that convert MQLs to Opportunities
- Collaborate with regional channel and technology partners to co‑sponsor events, webinars, and localized digital campaigns that expand reach and share costs
- Track and report on program performance (registrations, attendance, pipeline, ROI) using Salesforce, Marketo, and Tableau
- Manage budget & vendors; forecast, allocate, and reconcile regional marketing spend
- Travel ~30% for on‑site event management and customer meetups
Requirements:
- 5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS
- Demonstrated success driving pipeline in the West Coast and/or Midwest markets; strong understanding of regional business cultures and buying cycles
- Proven ability to partner with Sales to design account‑centric programs that accelerate deals
- Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems
- Outstanding project-management skills—able to juggle multiple programs, deadlines, and stakeholders
- Data‑driven mindset with proficiency in analyzing funnel metrics and ROI
- Clear, persuasive communicator and negotiator; comfortable presenting to executives and external partners
- Ability to thrive in a fast‑paced, high‑growth environment with minimal supervision
Benefits:
- Competitive salary, bonus potential, and comprehensive benefits
- Health insurance, dental, and vision coverage
- 401(k) with company match
- Paid parental leave, caregiver leave, and flexible time off
- Mental health support and wellness reimbursement
- Career development and education assistance
- Monthly Connectivity Plus stipend of $150 to support remote work-related expenses
- Annual $200 home office reimbursement
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