Advanced Specialist, Geo Marketing
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Job Description
Advanced Specialist in Geo Marketing turning marketing strategy into market-ready activation for Higher Education portfolio. Collaborating across teams to drive sales enablement and customer engagement.
Responsibilities:
- The Advanced Specialist is responsible for turning global and regional marketing strategy into market-ready activation that drives commercial impact for the Higher Education portfolio
- Own activation planning and execution for high-priority campaigns, launches, products, segments, or buying moments across assigned scope
- Align cross-functional stakeholders across campaign, product marketing, digital, sales, and local market teams to ensure activation lands with clarity and consistency
- Develop and evolve sales enablement tools, narratives, and commercial support materials that improve seller readiness across priority markets, products, or campaigns
- Lead the planning and delivery of customer-led events, webinars, and engagement programmes aligned to campaign and commercial priorities
Requirements:
- Extensive experience in B2B/ D2C marketing activation, sales enablement, field marketing, or GTM execution in a matrixed organisation
- Demonstrated experience delivering campaign activation, product launches, or commercial initiatives across multiple markets or segments
- Experience developing customer-facing toolkits
- Confidence working with data and insights to iterate content and activation plans
- Experience in education, SaaS, or services-led environments is helpful but not essential.
Benefits:
- This position is eligible to participate in an annual incentive program
- Information on benefits offered is here
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