Senior Google Ads Buyer, DTC eCommerce
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Job Description
Google Ads strategist owning DTC eCommerce accounts for Sweat Pants Agency, which scales brands through paid media. Managing full-funnel campaigns, attribution, tracking, and client strategy.
Responsibilities:
- Own a set of DTC accounts as strategist, buyer, and direct client contact
- Manage monthly budgets ranging from $5k to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Separate brand and non-brand performance and reporting
- Analyze and set targets for PMax based on branded versus incremental volume
- Audit Google’s auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, and reporting to remove account constraints
- Work with clients during US Eastern business hours as their direct point of contact
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, and revenue, including what was changed to achieve them
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native working style; already using Claude or an equivalent as a working tool
- Ability to build and ship landing pages using Claude or an equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on ineffective strategies, and raise problems early
- Ability to work during US Eastern business hours for client calls
- Bonus: experience building or operating a Shopify store or running Meta at spend
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust from day one
- A lot of autonomy
- Fast feedback
- Opportunity to grow into senior strategy
- Increased responsibility and growth based on performance
- Strong team retention
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