Senior Google Ads Buyer, DTC eCommerce
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Job Description
Senior Google Ads Buyer owning strategy, buying, attribution, and client relationships for DTC eCommerce brands. Driving incremental growth across Google Ads, Shopping, PMax, and the full conversion funnel.
Responsibilities:
- Own a set of DTC accounts as strategist, buyer, and direct client point of contact
- Manage monthly budgets from $5k to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Manage brand and non-brand campaigns as separate businesses
- Analyze and set targets for PMax based on branded versus incremental volume
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Own Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping/PMax
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other solutions using AI tools
- Communicate directly with clients during US Eastern business hours
- Optimize toward NC-CPA and NC-ROAS, using attribution analysis and geo holdouts
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and implemented improvements
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- Bing experience is a nice to have
- AI-native and already using Claude or equivalent as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems proactively
- Skeptical, evidence-based approach to performance metrics
- Availability for client calls during US Eastern business hours
- Shopify store ownership/operation or Meta advertising experience is a bonus
- Ability to own strategy, buying, client communication, audits, feeds, tracking, bottleneck diagnosis, and solutions
Benefits:
- Remote work with the ability to live anywhere worldwide
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities for professional growth into senior strategy
- Increased responsibility based on performance
- Work on real DTC and eCommerce brands with real budgets
- Aggressive testing and rapid learning
- Build scalable frameworks
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