Senior Growth Marketer
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Job Description
Growth Marketer developing multi-channel strategies for Yendo's paid acquisition efforts. Collaborating across teams to optimize campaigns and drive user growth in the fintech space.
Responsibilities:
- Develop and execute multi-channel growth strategies through paid acquisition
- Experience testing and scaling into nascent paid acquisition channels
- Own marketing campaign execution from ideation to launch
- Conduct A/B testing across creatives and landing pages to maximize conversion rates and reduce CAC
- Manage campaign asset development, working closely with Design partners
- Experience working in a restricted category (financial services, housing, etc.) on paid channels is a plus.
- Data-driven decision making with the ability to triangulate across different datasets
- Track, optimize and report on key marketing metrics, including CAC, ROAS, and CVRs across the funnel
- Leverage analytics tools like Metabase, GA4 and Rockerbox to measure campaign effectiveness and uncover growth opportunities.
Requirements:
- Expert in data-driven growth marketing
- Extensive experience in leading early-stage acquisition initiatives
- Prior fintech experience is a huge plus
- Proven ability to optimize campaigns
- Collaborate effectively with Product, Customer Success, Data Science, and other teams
Benefits:
- Competitive Compensation
- Equity
- Insurance
- 401K
- Unlimited PTO
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