Growth Marketing Manager – Wellness, Consumer Goods DTC
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Growth Marketing Manager at BiOptimizers driving customer acquisition through Meta and Google Ads. Managing full-funnel marketing strategies to scale wellness products profitably.
Responsibilities:
- Own the strategy and execution for Meta and Google Ads, focusing on customer acquisition
- Manage the entire journey from the first "scroll-stop" to final conversion, including creative testing
- Utilize advanced attribution modeling and tools to gain visibility into the true impact of spend
- Apply deep industry knowledge of the wellness and CPG landscape to position products effectively
Requirements:
- 5+ years of growth marketing experience in Health & Wellness, Beauty, or high-velocity CPG brands
- Expert-level proficiency in Meta Ads Manager and Google Ads
- Strong understanding of unit economics, specifically CAC, LTV, and payback periods
- Experience using modern DTC attribution and analytics platforms (e.g., Triple Whale, Northbeam, GA4)
Benefits:
- Flexible work arrangements
- Professional development opportunities
Similar Jobs
Organic Growth Associate
Organic Growth Associate building and growing Jerry's organic presence across key channels. Redefining car ownership through community engagement and trust-building in fintech.
Lead Practice Growth Director
Lead Practice Growth Director enhancing enterprise-wide practice management, providing mentorship to financial advisors and teams. Drives practice growth strategies with a focus on advisor outcomes and client experiences.
Senior Growth Marketing Campaigns Manager
Senior Growth Marketing Campaigns Manager driving integrated marketing strategies at Vanta to enhance security trust for B2B SaaS. Collaborating cross-functionally and optimizing campaign performance metrics.
Social Growth Manager
Social Growth Manager responsible for vCluster’s digital distribution strategy. Managing content and campaigns to enhance engagement with the cloud-native community.
User Acquisition Manager – R&D
User Acquisition Manager launching and scaling paid acquisition for a new live education product. Own the full cycle from tracking setup to global scaling with full autonomy.
Manager, Platform Growth
Manager, Platform Growth at Maverick Payments, responsible for executing embedded payments and marketplace initiatives through coordination and operational processes.
Growth Marketing Manager
Growth Marketing Manager executing paid media campaigns for Superbolt, a global agency specializing in long-term brand growth. Collaborating with teams to optimize digital marketing strategies.
Partner Growth Manager, Healthcare
Partner Growth Manager focusing on healthcare ecosystems and partnership growth strategies at Intellistack. Engaging with partners to enhance patient experiences and streamline solutions.
Head of Growth
Head of Growth at a tech-enabled growth firm powered by Meteoric AI. Focusing on scaling Meta accounts and full-funnel paid media strategy for DTC brands.
Director of Growth
Director of Growth overseeing full-funnel customer acquisition and revenue growth strategy for Cornbread Hemp. Leading in-house teams and managing key agency partnerships for brand development.
User Acquisition Specialist
User Acquisition Specialist growing Headway Inc's Skillsta product through Meta campaigns. Collaborating within an ambitious team focused on global EdTech growth.
Enterprise Sales Specialist – Professional Growth
Enterprise Sales Specialist driving revenue growth for SaaS education solutions. Collaborating with K–12 and Higher Education sales teams on product strategies and customer engagement.
Co-Founder / Head of Growth
Co-Founder / Head of Growth leading startup ventures in Biotech with direct support from unicorn founders. Building startups in Europe and Americas with an emphasis on substantial revenue growth.
Head of Growth, Data Products
Lead growth of Data Products for influencer marketing SaaS platform with API services. Own the customer journey and revenue growth vision for sustained success.
Growth Marketer – B2B
Growth Marketer (B2B) for TryHackMe, optimizing customer acquisition and engagement strategies in cybersecurity education. Collaborate across teams for go-to-market initiatives and measurable growth programs.
Strategic Growth Manager
Revenue engine role in a high-performing consultancy requiring extensive B2B marketing experience. Managing sales processes and leading a team towards exceptional growth.
Senior Manager, Growth & Ambassador Pipeline
Senior Manager, Growth & Ambassador Pipeline responsible for converting creators into Epic ambassadors at Epic Gardening. Overseeing outreach, paid UGC, affiliate revenue, and partnerships for growth.
Player Growth Manager – Poker, Agent Networks
Player Growth Manager in iGaming driving growth through non-traditional acquisition strategies focused on poker and agent networks. Supporting a portfolio across regulated European markets.
Senior Practice Growth Director
Sr. Practice Growth Director coaching Thrivent’s sophisticated practices with a focus on transformational growth and balanced revenue across product lines.
Growth Manager – Subscription Products
Growth Manager overseeing growth channels for Super.com through a data-driven approach. Collaborating with marketing team and stakeholders to maximize user acquisition effectiveness.