Head of Pipeline Growth – Integrated Campaigns
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Job Description
Lead demand generation strategy at Unit21, specializing in AI, data, and financial services. Collaborate with marketing and sales to drive qualified pipeline and revenue growth.
Responsibilities:
- Own and execute Unit21’s demand generation strategy with a focus on marketing-sourced pipeline, qualified meetings, and pipeline coverage against targets
- Maintain a live view of pipeline health across verticals, proactively identifying risks and activating programs to close gaps before targets are missed
- Develop and oversee integrated programs across paid channels, webinars, partner programs, and additional demand motions that contribute to new sales meetings
- Ensure demand campaigns are sequenced, coordinated, and purpose-built to support pipeline generation, balancing reliable execution with thoughtful experimentation
- Manage a paid demand budget and allocate spend based on pipeline needs, using paid media strategically to accelerate underperforming segments, support launches, and fill regional or persona gaps
- Partner closely with Sales, RevOps, and Marketing leadership to improve forecasting discipline, optimize funnel conversion, and align demand investments to revenue priorities
- Use Salesforce, HubSpot, and broader funnel analytics to assess performance, interpret attribution and influence models, and communicate tradeoffs clearly to executive stakeholders
- Lead and manage influencers, publishers, and third-party vendors, holding partners accountable to pipeline contribution and making adjustments where programs underperform
- Develop and test new demand motions while maintaining a disciplined balance between proven channels and experimental investments
- Represent the voice of pipeline performance in cross-functional planning, helping shape growth strategy through data, signal, and operational rigor
Requirements:
- 6–10+ years of experience in demand generation, growth marketing, revenue marketing, or pipeline generation roles, ideally in B2B SaaS, fintech, or enterprise software
- Demonstrated ownership of pipeline and meeting targets, including forecasting coverage, identifying gaps, and activating programs to mitigate risk
- Strong integrated campaign management experience across paid media, partner programs, webinars, and multi-channel demand motions
- Revenue and data fluency, including deep comfort with Salesforce for funnel conversion analysis, attribution models, and performance reporting
- Experience managing and optimizing meaningful paid demand budgets, with strong judgment on investment allocation based on business needs rather than channel preference
- Ability to operate strategically while staying close to execution, balancing proven performance levers with experimentation and learning
- Strong cross-functional partnership skills, particularly with Sales, RevOps, Marketing, and executive stakeholders
- Comfort operating in fast-moving, ambiguous environments where priorities shift and pipeline needs evolve quickly
- High levels of ownership, analytical rigor, curiosity, and hustle, with a bias toward action and measurable outcomes
Benefits:
- Competitive salary and pre-IPO equity
- 100% company-paid medical, dental, and vision insurance (employee)
- Unlimited PTO and generous leave programs
- 401(k), learning & development stipend, and home office setup support
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