Growth Marketing Manager
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Job Description
Growth Marketing Manager driving paid acquisition, SEO, AEO, and product marketing for Amplemarket's AI-powered B2B sales platform. Turning marketing priorities into measurable demand and pipeline growth.
Responsibilities:
- Turn quarterly priorities into clear plans, make tradeoffs, and drive execution across the Marketing team.
- Identify and test new growth opportunities across channels.
- Track performance and use data to prioritize what to scale, improve, or stop.
- Own targets for inbound demand: demo requests, inbound pipeline, and conversion from visitor to demo to qualified opportunity.
- Own paid acquisition end-to-end, including channel strategy, budget allocation, creative testing, CAC, and payback.
- Develop and execute an SEO strategy across content, technical SEO, and measuring traffic that converts.
- Build Amplemarket's AEO strategy so it is cited and recommended in ChatGPT and other AI answer engines.
- Own positioning, messaging, and go-to-market plans for product launches in partnership with Product and Sales.
- Set briefs and direction for content based on business and growth priorities.
- Partner with the Content team to ensure output is relevant, high-quality, and aligned with goals.
- Coordinate with Sales, Product, Content, Design, Events, and Engineering to keep initiatives moving.
- Build working relationships and drive progress through influence rather than formal authority.
- Coordinate with sales enablement to position new products, messaging, and materials in live deals.
Requirements:
- 5+ years of experience in Marketing, Growth, or Demand Generation, ideally in B2B SaaS.
- Experience marketing to Sales and Revenue leaders.
- Proven experience owning paid acquisition and SEO; AEO experience is a plus.
- Strong product marketing and sales enablement experience.
- Comfortable coordinating cross-functional teams without formal management authority.
- Hands-on, analytical, and comfortable working across multiple areas of marketing, using AI and automation to improve execution.
- Excellent communication skills and fluency in English.
Benefits:
- Nice work environment
- Competitive Salary
- Health Insurance
- Stock Options
- Annual Company Trip in a secret location
- and more!
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