Senior Lifecycle Marketing Manager – Consumer-Led Growth
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Job Description
Lead Consumer Lifecycle Marketing strategy focusing on acquisition-to-retention. Collaborate with products and data teams at StyleSeat to drive marketing growth.
Responsibilities:
- Own Consumer Lifecycle Strategy
- Lead end-to-end lifecycle strategy for Consumer acquisition-to-retention journeys
- Define audience frameworks, communication architecture, and contact strategy to improve engagement while reducing oversaturation
- Build High-Impact Programs
- Develop and scale onboarding, activation, retention, and re-engagement journeys
- Create targeted, behavior-based campaigns across email, SMS, push, and in-app
- Experimentation & Optimization
- Own lifecycle experimentation roadmap and A/B testing strategy
- Test messaging, timing, segmentation, and channel mix to drive measurable improvements
- Use cohort analysis and behavioral data to refine journeys and unlock growth
- Data & Business Impact
- Define KPIs tied to retention, repeat behavior, bookings, and LTV
- Forecast lifecycle impact and model program contribution
- Translate performance insights into strategic recommendations, not just reports
- GTM & Product Partnership
- Lead lifecycle planning for product and feature launches
- Define target audiences, journey sequencing, messaging frameworks, and success metrics
- Support adoption of growth-driving features for Pros while maintaining primary Consumer ownership
- Systems, Process & Scale
- Own CRM best practices and journey architecture in Braze
- Improve segmentation, data hygiene, and communication governance
- Help establish scalable processes, documentation, and experimentation frameworks
Requirements:
- 7+ years in lifecycle, CRM, or growth marketing
- 3–5 years owning lifecycle strategy end-to-end, including defining audience frameworks, journey architecture, and experimentation roadmaps
- Deep experience in email, push, SMS, and automated journeys
- Strong experimentation background with proven A/B testing impact
- Advanced analytical fluency with ability to interpret cohort, funnel, and behavioral data to drive strategic decisions
- Experience partnering closely with Product, GTM and Data teams
- Expertise with Braze
- Strong cross-functional leadership and ability to influence without authority.
Benefits:
- StyleSeat culture & values
- Positive and inclusive work environment.
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