Senior Manager, Brazil Marketing
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Job Description
Senior Manager driving marketing demand generation programs to influence revenue outcomes in Brazil at Genesys. Collaborating with Sales leadership to ensure local relevance in go-to-market strategy.
Responsibilities:
- Drive pipeline growth and market impact across Brazil by owning the execution of demand generation programs that directly influence revenue outcomes and sales success
- Partner with Sales leadership and the Sr. Director, Field Marketing Americas, to ensure Brazil’s go-to-market strategy is locally relevant while aligned with broader regional and global objectives
- Lead the day-to-day execution of demand programs, optimize lead management processes, and strengthen alignment with BDR and Sales teams to maximize pipeline contribution
- Analyze campaign performance, pipeline contribution, and attribution metrics to identify optimization opportunities and improve ROI
- Coach and develop team members, providing guidance on execution, prioritization, and performance improvement
Requirements:
- 6+ years of experience in demand generation, field marketing, or B2B marketing roles, including 2-3 years experience managing or mentoring team members and contributing to team development
- Demonstrated experience executing integrated marketing campaigns that drive pipeline and revenue impact
- Strong experience partnering with Sales and BDR teams to improve lead conversion and pipeline acceleration
- Proven ability to analyze marketing performance data, optimize programs based on insights and achieve pipeline generation and acceleration targets
- Strong understanding of lead management processes, marketing attribution, and campaign performance metrics
- Excellent communication and stakeholder management skills across cross-functional teams
- Fluent in Portuguese and English, with advanced Spanish proficiency.
Benefits:
- great benefits and perks like larger tech companies
- independence to make a larger impact on the company and take ownership of their work
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