Senior Manager, Integrated Insights & Strategy – Therapeutic Area, Consumer Insight
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Job Description
Sr manager leading analytics and insights for obesity portfolio at Pfizer. Expertise in commercial analytics, market research, and consumer insight strategies.
Responsibilities:
- Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
- Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
- Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
- Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders
- Support the end‑to‑end obesity consumer insight agenda
- Integrate patient experience, social and cultural dynamics, digital and community influence, trust and reputation signals, and cross‑category learning from consumer health, wellness, and retail to inform more human‑centered, future‑fit commercial strategies
- Proactively assess obesity portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
- Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
- Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.
Requirements:
- Bachelor’s degree required, Masters preferred in a quantitative discipline
- 6+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field
- Knowledge of the pharmaceutical industry in International markets (all countries except US), including relevant data sources required to understand and generate insights about the market
- Demonstrated experience across most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
- Familiarity with obesity market
- Demonstrated experience in consumer‑led categories , data and insights (not only Rx pharma)
- Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
- Ability to act as a strategic partner to commercial leadership
- Capacity to quickly establish relationships of trust and credibility
- Innovative and agile mindset; self-starter
- Demonstrated analytics & insights expert
- Demonstrated business acumen
- Fluency in English.
Benefits:
- Flexibilidad
- Inclusión de discapacidad
- Oportunidades de desarrollo profesional
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