Senior Manager – Organic Growth Strategy
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Job Description
Senior Manager of Organic Growth Strategy at A Place for Mom, driving organic acquisition and product-led growth in an AI-mediated landscape. Collaborating across products, design, data, and marketing teams.
Responsibilities:
- Define and refine the organic growth strategy across products, in partnership with senior leadership
- Design how traditional SEO, AI-driven discovery, content, and product experiences work together as a coherent system
- Identify where product and platform investments unlock durable organic acquisition and reduce reliance on paid channels
- Apply strong understanding of SEO fundamentals to strategic prioritization
- Interpret algorithm shifts and discovery changes to inform product direction and risk mitigation
- Ensure SEO and discovery considerations are embedded in product planning
- Develop and articulate a clear point of view on how AI-driven discovery intersects with traditional search principles
- Partner with Design and Research to ensure trust, comprehension, and authority are embedded in product experiences
- Partner with Product Analytics and Data Science to size organic growth opportunities and inform tradeoffs
- Define hypotheses, success criteria, and learning plans for growth initiatives
- Provide leadership with clear, actionable perspectives on where to invest and where to focus
- Partner closely with Product Managers, Designers, Researchers, Engineers, Marketing, and Brand leaders
- Align stakeholders around shared definitions of SEO success, organic growth, and AI discovery readiness
- Mentor and guide discovery-focused practitioners as the team grows
Requirements:
- 8–12+ years of experience in SEO, organic growth, product strategy, or related roles
- Demonstrated depth in SEO fundamentals and a track record of influencing product decisions through search insights
- Experience managing or mentoring other practitioners
- Strong understanding of how technical SEO, content strategy, and product architecture drive organic performance
- Analytical strength and comfort working with evolving, ambiguous data sets
- Excellent communication skills and the ability to influence senior stakeholders
- Bonus: experience with AI-driven discovery, marketplaces, or trust-sensitive domains
Benefits:
- 401(k) plus match
- Dental Insurance
- Health Insurance
- Vision Insurance
- Paid Time Off
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