Senior Manager, Product Marketing
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Job Description
Senior Manager, Product Marketing responsible for leading go-to-market strategies and executing marketing plans for real estate services with strong cross-functional collaboration.
Responsibilities:
- Lead go‑to‑market strategy for a portfolio of complementary services, shaping how they are positioned, packaged, and marketed together to deliver a clear, integrated value proposition
- Partner with Product and Strategic Partnerships to translate service capabilities into compelling messaging for buyers, sellers, and real estate professionals
- Build and execute marketing and activation plans that drive awareness, cross‑sell, and adoption across channels
- Collaborate with business owners to define success metrics and iterate marketing approaches based on performance and customer feedback
- Lead national launches, ensuring messaging, timing, and enablement are aligned across stakeholders
- Develop sales and field enablement materials (talk tracks, pitch decks, FAQs, training) to support confident adoption
- Conduct market, customer, and competitive analysis to inform positioning and prioritization
- Serve as a cross‑functional connector, aligning Product, Partnerships, Marketing, Sales, Operations, and Analytics
- Define and monitor success metrics post‑launch (adoption, engagement, conversion) and partner with Analytics to surface insights
- Continuously refine messaging, segmentation, and activation strategies based on performance data
Requirements:
- 7–10+ years of experience in product marketing, GTM strategy, or growth marketing, with experience launching new products or services. No real estate experience required.
- Proven success leading new offerings from concept through scale. Cross-selling marketing or experience working with complex products is a plus
- Strong strategic thinking paired with hands‑on execution — comfortable writing positioning frameworks and building the launch deck yourself
- Experience collaborating closely with Product, Partnerships/BD, Sales, and Ops in complex, cross‑functional environments
- Analytical mindset with the ability to define success metrics, interpret data, and turn insights into action
- Exceptional written and verbal communication — able to distill complexity into clear, compelling narratives
- High sense of ownership, comfort with ambiguity, and bias toward testing, learning, and iterating quickly
- Experience in home services, SaaS platforms, marketplaces, services‑led or ecosystem‑based products and businesses
- Experience marketing to multiple audiences (e.g., internal field teams and end consumers)
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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