Senior Manager – Retention & Lifecycle Marketing
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Job Description
Senior Manager driving subscription and loyalty program for Onnit's supplement brand. Leading efforts to enhance customer engagement and retention through various marketing strategies.
Responsibilities:
- Subscription program performance, including take-up rate, churn, MRR, and 12-month subscriber LTV reported weekly
- Lifecycle email and SMS via Klaviyo, end to end
- Onnit Tribe loyalty program execution, in partnership with the platform team, on track for Q3 soft launch
- Cancel flow, retention offers, win-back, and reactivation programs, with regular diagnostic of what is and isn't working
- Subscriber unboxing, milestone moments, and the rituals that make membership feel earned
- The connection point between brand, community, ambassadors, and the people who buy
- Cross-functional partnership with paid, brand, creative, customer service, and finance
Requirements:
- 4 to 6 years in retention, lifecycle, CRM, subscription, or community marketing
- At least 3 years at a digitally native DTC brand with a meaningful subscription business
- Hands-on operator in Klaviyo (flows, segmentation, deliverability, attribution)
- Direct experience with subscription platforms (Ordergroove, Recharge, Skio, or similar)
- Loyalty program build or operation experience (RIVO, Smile, Yotpo, or similar) is a plus
- Track record of measurable subscriber retention or LTV improvement, with the cohort data to prove it
Benefits:
- Full medical, dental, and vision benefits
- Basic Life Insurance
- Immediate 401(k) eligibility with company matching
- Unlimited vacation
- Paid holidays
- Flexible workplace policy
- $100/month flexible benefit stipend
- Tuition reimbursement
- Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others
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