Senior Manager – Social Media Analytics, Operations
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Job Description
Senior Manager influencing social media measurement strategy across Xbox within Activision Blizzard. Leading analytics operations for extensive gaming brands and driving player engagement.
Responsibilities:
- Operate a best-in-class organic social media measurement program that enables Xbox’s social media content, delivered by nearly 200 social media accounts, to break through with key audiences.
- Lead Xbox’s annual forecasting and recurring/ad-hoc performance reporting in partnership with social media leads and agencies.
- Oversee reporting and insights developed by agencies to ensure consistency and clear insights.
- Communicate performance and operational updates with leaders and other stakeholders to build support for initiatives, drive operational alignment, and share information across matrixed teams.
- Serve as a Sprinklr subject matter expert and administrator for Xbox’s deployment to support international publishing and analytics operations, including maintaining accurate and reliable data pipelines.
- Work with other analytics leads across Xbox’s Marketing and Sales organization.
- Partner with analytics leads from ABK to maintain alignment with Xbox on measurement practices.
- Deliver integrated performance reporting for key organization-wide initiatives.
- Serve as a Sprinklr subject matter expert and administrator for ABK’s deployment.
- Develop regular success roadmaps and manage relationships between Sprinklr and key ABK stakeholders.
- Lead regular meetings with stakeholders from ABK to identify goals, advance projects, and communicate critical information.
Requirements:
- At least 7 years of in-house or agency social media analytics and/or operations experience
- Experience in gaming or entertainment preferred
- Deep familiarity with major social platforms and their algorithms, trends, and best practices, including expertise using native social media analytics platforms (Facebook Business Manager, TikTok Studio, etc.)
- Ability to benchmark performance against competitors and industry standards
- Experience presenting insights to cross-functional teams (marketing, comms, product, leadership)
- Expert-level knowledge of Sprinklr Social and Sprinklr Insights modules required; knowledge of Sprinklr Marketing
- Experience developing and implementing project plans, including setting clear goals, timelines, and incorporating stakeholder feedback
- Strong command of data analysis tools like Excel, Google Sheets, or BI platforms (Tableau, Power BI, Looker)
- Ability to interpret quantitative and qualitative data and translate it into actionable insights
- Curiosity and a proactive mindset toward testing and experimentation
- Outstanding organization and project management skills, with ability to see the big picture and have attention to meticulous detail
- Exceptional written and oral communication skills.
Benefits:
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
- 401(k) with Company match, tuition reimbursement, charitable donation matching
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
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