Senior Marketing Leader, Parkinson's
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Job Description
Senior Marketing Leader driving marketing strategies and brand development for precision diagnostics at GE HealthCare. Collaborating with global teams to launch products for critical healthcare needs.
Responsibilities:
- Lead ongoing marketing strategies, product positioning, and brand development to ensure sustained growth and market share.
- Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement.
- Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration.
- Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies.
- Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals.
- Oversee marketing budgets and ensure cost-effective execution of marketing activities.
- Ensure all marketing activities are compliant with regulatory and corporate guidelines.
- Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend.
- Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands.
- Excellent executive communication and confident presenting to senior leadership.
Requirements:
- Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
- 7+ years of pharmaceutical marketing experience, including product launch and lifecycle management.
- Strong understanding of pharmaceutical markets, including regulatory and market access environments.
- Proven track record of cross-functional team leadership and stakeholder engagement.
- Excellent communication, strategic thinking, and project management skills.
- Neurology therapeutic area experience is required, and prior Parkinson’s disease experience is strongly preferred to effectively translate clinical insights into strategic marketing.
- Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement.
- Exceptional executive presence with the confidence and polish to present effectively to senior leadership.
Benefits:
- medical
- dental
- vision
- paid time off
- a 401(k) plan with employee and company contribution opportunities
- life
- disability
- accident insurance
- tuition reimbursement
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