Marketing Specialist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing Specialist executing email marketing campaigns for Freedom Mortgage’s Cashout, Streamline, CRT, and Trigger communications. Managing end-to-end email marketing processes within a growing team.
Responsibilities:
- Produce engaging, mobile-friendly content within Salesforce Marketing Cloud (SFMC) using Content Builder.
- Maintain an organized email calendar to ensure timely execution of campaigns.
- Optimize design and layout of emails according to email industry standards and best practices.
- Regularly participate in ideation and reporting sessions with cross-functional teams for ongoing campaign planning and optimization.
- Partner with the Marketing Execution Manager for more advanced journey orchestration, logic design, and troubleshooting.
- Work closely with the FM Product Strategy Team to align campaign activations with overarching business goals.
- Collaborate with the data team to troubleshoot any journey issues and ensure data integrations.
- Conduct quality assurance checks to ensure campaign accuracy and optimal user experience prior to deployment.
- Analyze campaign performance, including opens, clicks, and conversion metrics, and recommend adjustments to enhance results.
- Produce reports to communicate key campaign insights and optimizations.
- Assist in both ongoing BAU campaigns as well as new and ad-hoc campaign requests, responding quickly to business needs.
- Stay current on email marketing trends, SFMC capabilities, and best practices to enhance campaign effectiveness.
Requirements:
- Experience in email platform automation building and/or journey execution is preferred, not required.
- Experience in campaign performance measurement with the ability to adjust strategies based on data insights.
- Hands-on experience in AMPscript & SQL is a plus but not mandatory.
- Understanding of email industry standards and mobile optimization best practices.
- Excellent project management skills with an ability to meet tight deadlines in a fast-paced environment.
- Proven ability to manage quality assurance processes for error-free campaign deployment.
- Bachelor’s Degree in Marketing or a relevant field and up to 2 years of experience.
Benefits:
- Comply with all company policies and procedures.
- Maintain regular and punctual attendance.
Similar Jobs
Marketing Lead
Marketing Lead at Hyperion Robotics driving UK marketing strategy to enhance visibility and commercial growth. Collaborate with leadership and manage PR activities in the construction sector.
Marketing Strategy Specialist
Specialist, Marketing Strategy for Pearson driving North America go-to-market strategy across clinical portfolios. Collaborating with sales and global marketing teams for campaign effectiveness.
Senior Designer, Brand & Marketing
Senior Designer leading brand and marketing initiatives for Paynuity, shaping creative vision and ensuring brand consistency across all digital and print assets. Requires extensive design experience and leadership skills.
Marketing Manager
Marketing Manager developing strategic marketing campaigns for Kuros Biosciences in healthcare sector. Leading campaign development from inception to performance analysis with compliance and insights integration.
Intern – Marketing
Marketing intern supporting communications and various projects in B2B healthcare technology sector. Gain valuable experience across areas including content, social media, and event management.
Technical Service Provider
Marketing Technical Service Provider supporting the development and tracking of marketing initiatives for agricultural producers in Hawaii. Working collaboratively with stakeholders to enhance marketing and market expansion efforts.
Lead, US Payer Strategy, HEOR, Access Marketing, Global Rare Diseases
Lead US Payer Strategy for Chiesi's Rare portfolio, collaborating on marketing and access efforts. Drive innovative solutions to ensure patient access to life-changing treatments.
Clinical Marketing Specialist
Clinical Marketing Specialist managing training courses and generating consumer awareness for Mizuho OSI products. Collaborating with healthcare professionals and supporting sales efforts in the healthcare sector.
Estagiário de Comunicação Corporativa e Marketing
Estagiário de Comunicação Corporativa e Marketing apoiando revisões de materiais em inglês. Auxiliando na organização de demandas e na programação de posts em LinkedIn.
Vice President – Marketing
Vice President of Marketing defining Boldr’s market category and building a scalable marketing function. Leading strategic initiatives and driving pipeline as a core growth lever.
Vice President – Marketing
Vice President of Marketing defining Boldr’s market category and building scalable marketing strategies. Leading category evolution and driving pipeline initiatives within the global marketing function.
Vice President – Marketing
Vice President of Marketing defining market category and driving pipeline as Boldr’s marketing leader. Building a global marketing function to align with company growth and customer experience strategies.
Brand Lead – Global Rare Diseases, Endo Metabolic
Brand Lead driving the global brand strategy for Endo Met portfolio at Chiesi. Leading marketing initiatives and ensuring compliance while collaborating with cross-functional teams.
Marketing Coordinator
Marketing Coordinator maintaining marketing efforts and supporting conferences, events, and client materials for a 100% employee-owned engineering company.
Senior Marketing Integrations Technology Specialist
Senior Marketing Integrations Technology Specialist managing the martech stack for ezCater, ensuring data flows and system reliability. Collaborate with Data, Platform, Engineering, Product, and Analytics teams.
Trade Marketing Coordinator
Trade Marketing Coordinator supporting planning and execution of marketing strategies for Skechers. Collaborating with teams and enhancing brand visibility in retail accounts across the UK.
Account Based Marketing Manager
Account Based Marketing Manager focusing on strategic campaigns for BizGov sector. Collaborating across teams to personalize and engage customer accounts for pipeline growth.
Senior Manager, gMG HCP Marketing – Rare Disease
Sr. Manager for gMG HCP Marketing at Amgen leading strategic initiatives for UPLIZNA. Responsible for high-impact launch execution and cross-functional collaboration to improve patient outcomes.
Audience & Marketing Manager
Audience & Marketing Manager focusing on audience growth and marketing campaigns for TED. Collaborating cross-functionally and utilizing data-informed strategies to enhance community engagement.
Senior Customer Marketing Manager, EMEA
Senior Customer Marketing Manager focusing on EMEA customer advocacy and community activation to enhance credibility and pipeline. Engage with customers through various channels and manage awards programmes.