Media Buyer, YouTube
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Job Description
YouTube Media Buyer at Oxford Road planning and optimizing YouTube influencer media campaigns. Responsibilities include negotiating, executing campaigns, and managing client relationships.
Responsibilities:
- Develop client-focused media plans with full rationale — rate, timing, placement, and strategic fit.
- Check prior pitches and run history before building a plan
- Champion cost-efficiency in every negotiation; we view initial rates as a starting point, not a final answer.
- Verify channel activity, content fit, and view accuracy
- Maintain a rolling pipeline of proposals and manage budgets alongside the client services team
- Lead day-to-day execution on campaigns with senior oversight
- Monitor and analyze performance against client KPIs; implement real-time optimizations
- Address ad hoc client requests to support strategy and evolving needs
- Assist with invoice reconciliation and resolution for delivery or billing discrepancies
- Build and maintain strong relationships with networks and talent
- Play an essential role in negotiating agency-wide partnership deals
Requirements:
- Proven experience in media planning and buying, preferably in the influencer or YouTube advertising space
- Strong negotiation instincts; you view rates as starting points, not ceilings.
- An analytical mindset with the ability to interpret data and optimize accordingly
- Strong communication skills; you can confidently defend every plan detail.
- Detail-oriented and organized, able to manage multiple accounts in a fast-paced environment
- Ambition to master the YouTube landscape and define the future of creator-led media.
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