Senior Global Vendor Marketing Manager
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Job Description
Leads global marketing partnership with Palo Alto Networks. Responsible for creating strategies and driving demand generation for a leading cybersecurity vendor.
Responsibilities:
- Develop and lead the global marketing strategy and framework for Palo Alto Networks
- Align closely with Global Vendor Management and Palo Alto Networks stakeholders on joint priorities
- Act as the primary global marketing contact for Palo Alto Networks
- Design and execute integrated global campaigns and partner programs
- Drive campaign adoption across regions (primarily EMEA)
- Ensure alignment with go-to-market models: to, through, and with partners
- Own global Marketing Development Funds (MDF) planning, allocation, and governance
- Ensure full compliance with vendor requirements
- Track and report on ROI/ROMI, clearly demonstrating impact on pipeline and revenue
- Deliver global playbooks, assets, and frameworks for regional execution
- Support regional teams in localising campaigns and maximising performance
- Drive consistency and scalability across global markets
- Establish and manage KPI frameworks (pipeline, leads, engagement)
- Build dashboards and deliver regular reporting to senior stakeholders
- Ensure accountability against agreed commercial objectives
- Build strong, trusted relationships with Palo Alto Networks’ marketing teams
- Collaborate cross-functionally (Vendor Management, Marketing Ops, Regional Marketing)
- Act as a strategic advisor on marketing innovation and growth opportunities
Requirements:
- 8+ years’ experience in B2B marketing across EMEA, ideally within IT or cybersecurity
- Strong background in vendor/channel marketing, preferably with Tier 1 vendors (e.g. Palo Alto Networks)
- Proven experience managing global marketing programs and budgets (MDF)
- Deep understanding of the cybersecurity channel ecosystem
- Expertise in integrated campaign planning and execution
- Strong analytical skills with experience in ROI and performance reporting
- Familiarity with Salesforce, marketing automation, and analytics tools
- Excellent stakeholder management with ability to influence in matrix organisations
- A creative flair and experience using a variety of design tools would be advantageous.
Benefits:
- Competitive salary
- Flexible working hours
- Diverse workplace environment
- Professional development opportunities
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