Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager at OpenLoop managing prospect, customer, and patient communications for telehealth solutions. Building lifecycle programs and optimizing communications for growth across markets.
Responsibilities:
- Lead a revamp of OpenLoop’s lifecycle marketing efforts from the ground up across prospects, customers, and patients.
- Build and rapidly test marketing, onboarding, and customer success communications to accelerate adoption of our new self-serve product.
- Build and optimize lifecycle marketing flows across pipeline generation, pipeline progression, customer activation, add-ons, upsells, cross-sells, and ongoing education.
- Partner closely with Sales and Revenue Operations to create personalized communications that help progress mid-market and enterprise opportunities through the sales cycle.
- Lead the charge on building OpenLoop’s customer marketing program, delivering education, best practices, activation support, and expansion opportunities to clients.
- Manage and improve patient communications in partnership with Operations and Care teams, ensuring patients receive clear, helpful messaging that improves their care experience.
- Partner with Revenue Operations to build personalized, AI-powered lifecycle communications across segments, personas, and lifecycle stages.
- Design, launch, and measure tests across email, onboarding, customer education, remarketing, and other lifecycle channels to improve conversion, activation, retention, and expansion.
- Build reporting that connects lifecycle marketing efforts to business outcomes, including influenced pipeline, revenue, attach rates, retention, expansion, and lifetime value.
- Work end-to-end across the business to identify communication gaps, improve customer and patient journeys, and drive measurable impact from sales through patient experience.
Requirements:
- 7+ years of B2B marketing experience, with at least 3 years in demand generation, lifecycle marketing, or customer marketing.
- Proven experience building lifecycle programs that drive measurable business outcomes across acquisition, activation, expansion, retention, or customer engagement.
- Excellent written communication skills, with a proven ability to write clearly, concisely, and persuasively for different audiences.
- Strong analytical skill and the ability to measure lifecycle performance beyond open rates and click-through rates.
- Deep understanding of how lifecycle marketing influences pipeline, revenue, attach rates, retention, expansion, and customer lifetime value.
- Ability to connect communications strategy to business impact across both client and patient experiences.
- Strong command of AI tools, with experience building customized agents, GPTs, or similar workflows to accelerate copy production, personalization, testing, or campaign development.
- Experience partnering closely with Sales, Revenue Operations, Customer Success, Operations, and Care teams to build and improve lifecycle communications.
- A builder mindset with a high degree of ownership, speed, curiosity, and attention to detail.
- Self-serve product experience is a plus, but not required.
- HubSpot experience is a plus.
- Clay experience is a plus.
- Experience in health tech or healthcare is a plus, but not required.
Benefits:
- Medical, Dental, and Vision plans
- Flexible Spending/Health Savings Accounts
- Flexible PTO
- 401(k) + Company Match
- Life Insurance, Pet insurance, and more
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