Campaign Strategy Analyst
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Job Description
Campaign Strategy Analyst supporting customer engagement campaigns for Accenture Federal Services, a technology company serving the US federal government. Developing briefs, testing strategies, KPIs, and campaign reports.
Responsibilities:
- Support development of campaign strategy briefs based on research, market insights, customer pain points, and client strategic priorities
- Support development of customer engagement surveys
- Help develop and implement creative customer engagement strategies
- Support ad hoc and triggered campaigns using personalization, automation, and multi-touch journeys
- Collaborate with PM, Analytics, Technology, and Creative teams to execute campaigns according to the annual campaign calendar
- Manage quality control for creative assets, briefs, weekly status reports, and client presentations
- Support establishment of campaign KPIs
- Support A/B testing approaches for email and phone scripts
- Track testing insights and incorporate them into future campaign briefs
- Support monthly campaign reports and generate insights
- Support weekly client-facing status reports
Requirements:
- 1-3 years of experience in campaign planning or loyalty marketing
- Experience with customer segmentation, personalization, and data-driven campaign strategies
- Experience in campaign measurement, A/B testing, and data interpretation
- Work authorization in the United States without current or future visa sponsorship
Benefits:
- Hands-on experience
- Certifications
- Industry training
- Collaborative and caring community
- Equal employment opportunities
- Reasonable accommodations for disabilities or religious observances
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