Senior Marketing Manager, Event Marketing
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Job Description
Senior Marketing Manager handling event marketing strategies for CyberRisk Alliance, executing integrated campaigns to drive attendance and engagement for large-scale conferences and virtual events.
Responsibilities:
- Event Marketing Execution: Plan and execute integrated marketing campaigns to drive awareness, registrations, and engagement for large-scale conferences, virtual events, and hybrid programs.
- Large Conference Marketing Support: Own day-to-day marketing execution for assigned flagship events, including audience acquisition, email marketing, paid media coordination, content promotion, and sponsorship marketing support.
- Virtual Event Marketing: Execute marketing strategies for webinars, virtual summits, and hybrid events, optimizing digital channels such as email, paid media, SEO, and social media to drive registrations and attendance.
- Cross-Functional Collaboration: Partner with sales, product marketing, content, and creative teams to align event messaging, promotional assets, and lead-generation efforts.
- Campaign Optimization & Reporting: Track performance metrics, analyze campaign results, and recommend optimizations to improve registration performance, engagement, and ROI.
- Audience Segmentation & Personalization: Support segmentation and targeting strategies to improve campaign relevance and performance across event audiences.
- Brand Alignment & Messaging: Ensure all event marketing aligns with brand standards and supports thought leadership positioning through compelling event narratives and storytelling.
- Vendor & Platform Coordination: Work with external vendors, digital agencies, and internal teams to support campaign execution and platform management.
- Project Management: Manage timelines, workflows, and deliverables across multiple events simultaneously, particularly during peak event seasons.
- Event Support: Provide on-site or virtual support for events as needed to ensure marketing execution aligns with attendee experience goals.
Requirements:
- 5–7 years of experience in event marketing or related marketing roles.
- Proven experience supporting or executing marketing campaigns for large-scale conferences and/or virtual events.
- Strong hands-on experience with digital marketing channels, including email, paid media, social media, and content marketing.
- Ability to analyze campaign performance data and apply insights to optimize results.
- Excellent project management and organizational skills with the ability to manage multiple initiatives concurrently.
- Strong communication skills and the ability to collaborate effectively with internal stakeholders.
- Experience with event technology platforms, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools is a plus.
- Prior experience with event registration platforms is a plus; Swoogo experience preferred.
- Willingness to travel for events as required, up to 15% of the time.
- Ability to work under tight deadlines in a fast-paced, event-driven environment.
- Familiarity with or interest in learning about the information security industry.
- Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation.
- Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology to work under tight deadlines in a fast-paced, event-driven environment.
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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