Senior Marketing Manager
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Job Description
Senior Marketing Manager at ZEISS focusing on Health Information Technology market planning and product promotion. Leading marketing strategies and cross-functional teams to achieve revenue and profit targets.
Responsibilities:
- Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility.
- Plan and manage the customer segment marketing budget.
- Launch new products, next generation products, and product enhancements, partnering with the Global Marketing Team, as the product changes to meet market needs.
- Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective.
- Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market.
- Understands what drives market segmentation.
- Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan.
- Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attend key congresses and meetings, and conduct primary and secondary market research.
- Adapt global content for regional marketing campaigns.
- Create and conduct local Marketing campaigns.
- Work with Marcom to develop promotional plans, including mailings, pitch-book creation and webinars/workshops based on local needs.
- Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements.
- Support Regional Sales Forces.
- Prepare and participate in Sales and Marketing Advisory Council presentation/workshops and Education programs.
- Provides Field Sales with updates on product services, and market changes.
- Be a resource to Field Sales and respond to point of sales questions and requests.
- Participate in Monthly/Quarterly Sales Forecasting meetings.
- Support regional local sales training by providing strategic goals and marketing messages.
- Liaise with regional Sales Training resources as content experts.
- Perform Sales Training during phase training sessions, trade shows, and sales meetings.
- Provide local customer support.
- Consult with customers to identify potential marketing needs, to support product adoption and effectiveness.
- Work with trade media to provide product specific information to assist with articles.
- Collaborate with customers on landmark events, articles and studies supporting market development needs.
- Support regional/local trade-show collateral/booth property needs, providing messaging & positioning to meet exhibit objectives.
- Direct customer inquiries into appropriate resources.
- Be a resource to support Regulatory activities as necessary.
- Manage, lead, coach and develop people.
- Lead cross functional teams to achieve digital excellence in customer communications.
Requirements:
- BS degree required, preferably in engineering, marketing, or life sciences.
- MBA is preferred.
- Product launch experience is required.
- Five + (5) years’ marketing experience, preferably at a medical device/optical device company.
- Knowledge and experience in market analysis.
- Excellent oral presentation and written communications skills.
- Good analytical skills and experienced in spreadsheet financial analysis.
- Management skills and proven ability to work cross-functionally.
- Healthcare domain knowledge; healthcare software sales, development and marketing of healthcare information technology.
- Expertise and knowledge of SEO, SEM, Digital tools and building and executing digital strategy.
- Willing to travel over weekends and holidays, U.S. and international travel (30%).
- Ability to work in a multi-cultural business environment, foreign language skills are desirable.
- Ability to lift and move products (up to 25 lbs).
Benefits:
- Medical
- Vision
- Dental
- 401k Matching
- Employee Assistance Programs
- Vacation and sick pay
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