Senior Marketing Ops Specialist
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Job Description
Marketing Operations Specialist managing end-to-end project management for go-to-market initiatives at Kraken. Collaborating cross-functionally and optimizing processes within a remote team environment.
Responsibilities:
- Support end-to-end project management for go-to-market initiatives across products and pods — ensuring smooth planning, clear communication, and efficient execution.
- Coordinate cross-functional workflows with Design, Brand, Copy, Product, and Compliance — submitting creative briefs, tracking feedback, and keeping deliverables moving on time.
- Manage operational and administrative processes that keep the Growth engine running — including compliance ticket submissions, contest payouts, and financial support requests.
- Build and maintain systems and documentation that enable team efficiency, including resource centers, internal dashboards, and shared planning tools.
- Own executional excellence for content and campaign setup — such as building and updating pages in Sanity, managing assets, and maintaining marketing project trackers.
- Ensure compliance and readiness by coordinating with legal, promotions, and risk teams to process tickets and approvals efficiently.
- Support data tracking and reporting setup in partnership with Growth and Analytics teams, ensuring key initiatives are measurable and properly instrumented.
- Maintain team hygiene and transparency across NDAs, contracts, invoices, and other administrative workflows.
- Continuously optimize processes — identifying opportunities to automate, templatize, or scale recurring operational tasks across pods.
- Jump in wherever needed — from creating dummy accounts for testing to troubleshooting blockers that slow down execution.
Requirements:
- 4-6 years of experience in marketing operations or project coordination — ideally within a digital-first, global, or fast-paced organization.
- Deep understanding of marketing and go-to-market processes, with the ability to drive execution from planning and production through to measurement and optimization
- Proven ability to manage multiple projects and priorities simultaneously, maintaining clarity, accuracy, and speed under pressure.
- Experience working cross-functionally with teams to keep initiatives moving smoothly.
- Familiarity with project management tools (e.g., Asana, Airtable, Jira) and content management systems (e.g., Sanity or similar).
- A structured thinker and strong communicator who can organize information clearly and keep stakeholders aligned.
- Exceptional attention to detail and follow-through — you notice what others miss.
- Comfortable navigating ambiguity, learning new systems quickly, and creating structure in dynamic environments.
- A proactive, resourceful attitude — you’re motivated by solving problems, optimizing processes, and helping teams operate more efficiently.
- A self-starter with exceptional initiative, who thrives in a fast-paced, distributed environment — finding creative efficiencies and keeping momentum high, no matter the time zone.
- Demonstrated experience working with global client bases across North America, the UK, Europe, Canada, and Australia.
- Prior experience in the crypto industry is preferred — while not required, candidates should have basic understanding of and enthusiasm for the space.
Benefits:
- Flexible working hours
- Professional development opportunities
- Remote work options
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