Senior Paid Search Strategist
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Job Description
Paid Search Strategist managing Google Ads and Microsoft Ads for B2B clients. Working at an AI-first organic growth agency focusing on strategy and performance.
Responsibilities:
- You own paid search strategy, execution, and performance for an initial book 3 to 5 B2B clients.
- Google Ads is the main channel with Microsoft Ads/Bing in the mix.
- Work alongside our organic strategists to build integrated growth programs where paid search and organic reinforce each other.
- Sit at the intersection of paid search, SEO, GEO, and content, using paid search to capture commercial intent at the moment it converts.
- Own weekly and monthly performance reporting with a clear narrative connecting paid search spend to pipeline impact.
- Build multi-touch attribution frameworks that tie paid search activity to pipeline and ARR, working with client marketing and sales teams.
- Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows.
Requirements:
- 4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context
- 2+ years in an agency setting, working directly with clients and managing multiple client accounts simultaneously
- Experience building a paid search function from scratch at an agency
- Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing
- Proven experience managing $10K to $100K+ monthly paid search budgets with direct accountability for performance
- Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution
- Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration via paid search
- Daily use of AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, workflow automation, etc.
- Self-directed operator who thrives with autonomy and minimal hand-holding
Benefits:
- flexible PTO
- fully remote work environment
- opportunity to shape a new service line with significant upside as the practice scales
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