Senior Portfolio Marketing Manager – GTM Strategy
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Job Description
Portfolio marketing leader at Claro Enterprise Solutions developing and executing go-to-market strategy across offerings. Mentoring team members and collaborating with product marketing managers.
Responsibilities:
- Create a portfolio hierarchy that aligns with market and buyer needs and supports the business strategy
- Develop a go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, crafting effective messaging, and planning campaign strategy
- Translate the company’s business objectives, market opportunities, and portfolio of offerings into a formal, cohesive go-to-market strategy
- Partner with leaders across the business (e.g., sales, product, marketing, and customer success) to design an aligned set of strategies, tactics, and resources that achieve corporate objectives
- Provide insight and support to company leadership to inform the identification and development of new offerings (products, solutions, or services)
- Understand buyer and customer needs, market trends, and the competitive landscape
- Create a revenue enablement plan and oversee marketing contributions to drive the adoption of the portfolio in buyer- and customer-facing roles
- Oversee launch planning for new offerings — including an enterprise-wide process and template — that incorporates products, solutions, and services where applicable
- Provide leadership, direction, and mentoring to guide the product marketing / vertical marketing staff in their day-to-day activities
- Formalize processes, measurement tools, and reporting structure to support the portfolio marketing team’s goals
- Conduct routine assessments of the organization’s go-to-market processes and address performance gaps
- Serve as our brand ambassador and portfolio voice at events by speaking at our events
Requirements:
- Bachelor's degree in marketing, business, or a related field required
- Master's Degree MBA Required
- 7-9 years In the B2B marketing space, with a minimum of five years in management roles
- Global experience with diverse and distributed teams is a plus
- 4-6 years of Advanced experience with product line or business unit management strongly preferred
- 4-6 years Demonstrated success influencing C-level executives and cross-functional leaders
- 4-6 years Strong background in business analytics and ability to show impact on revenue growth
- 4-6 years Demonstrated skills in messaging and positioning offerings
- 4-6 years of Experience developing thought leadership to enhance a company’s reputation in terms of expertise and innovation
- 4-6 years Analytical ability to translate quantitative data into insights and actionable recommendations
- Proficient in English; Spanish is a plus
- Certified Product Marketing Manager (CPMM)-AIPMM Preferred
Benefits:
- Professional development
- A culture that celebrates success and diversity
- Medical, Dental, Vision
- 16 Holidays, 15 days PTO, 7 sick days
- 401k with a match and tuition reimbursement
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