Senior PPC Specialist
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Job Description
Senior PPC Specialist owning Google Ads, Local Services Ads, and Meta campaigns for a U.S. home services marketing agency. Optimizing ROAS, lead quality, and booked-job performance across client accounts.
Responsibilities:
- Own end-to-end Google Ads strategy and execution across search, display, and shopping campaigns
- Manage and optimize Google Local Services Ads profiles, including budgets, bids, lead quality, disputes, and compliance
- Build and manage Meta Ads campaigns on Facebook and Instagram
- Structure campaigns and conduct A/B testing across ad copy, audiences, and landing pages
- Monitor budgets and bids in real time and reallocate spend to protect ROAS and cost per lead
- Track advertising performance through leads and booked jobs
- Build and maintain internal and client-facing performance reports
- Collaborate on offer alignment, landing pages, and lead follow-up systems
- Apply home services industry knowledge, including seasonality, service-area targeting, call tracking, and local competition, to campaign strategy
Requirements:
- 5+ years of hands-on paid search experience with ownership of strategy
- Hands-on experience managing Google Ads, including Search, Display, and Shopping
- Direct experience managing Google Local Services Ads for a local service business or agency client
- Proven track record improving ROAS and lowering cost per lead, supported by measurable results
- Clear, professional written and spoken English
- Comfortable working agency-side across multiple client accounts simultaneously
- Proven paid media success for home services clients or companies such as HVAC, plumbing, electrical, roofing, or pest control is a bonus
- Meta Ads experience alongside Google Ads is a bonus
- Familiarity with GoHighLevel or a similar all-in-one CRM/automation platform is a bonus
- Google Ads certification(s) are a bonus
- Must be currently based in Latin America
Benefits:
- Competitive salary in USD — paid consistently every month
- 10 paid vacation days per year
- All U.S. federal holidays
- 100% remote work from anywhere in Latin America
- Professional home setup
- Hands-on, strategic role helping shape paid media strategy
- Collaborative culture where expertise and results are valued
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