Senior Product Manager, BA Role
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Job Description
Senior Product Manager driving growth strategies for iHerb's B2C e-commerce. Overseeing experiments to optimize customer journeys and improve acquisition, retention, and engagement metrics.
Responsibilities:
- Propiedad de la estrategia integral para iniciativas de crecimiento, centrándose en la optimización de la tasa de conversión (CRO), bucles de referencia y mecánicas de retención.
- Identificar, priorizar y ejecutar oportunidades de crecimiento de alto impacto a través de superficies de comercio electrónico y canales propios.
- Traducir objetivos comerciales en requisitos claros del producto, participar en procesos de desarrollo ágil, incluida la priorización del backlog, la planificación de sprints y las revisiones.
- Diseñar, implementar y analizar pruebas A/B y multivariantes a través de plataformas web y de aplicaciones para mejorar los principales métricas del embudo.
- Trabajar en estrecha colaboración con Ingeniería para construir características de crecimiento escalables y con Marketing para alinear tráfico pagado/orgánico con experiencias de producto de alta conversión.
- Asociarse con Datos y Análisis para definir y rastrear métricas de North Star e indicadores líderes.
- Dirigir un escuadrón de crecimiento dedicado o multifuncional, gestionando backlogs y sprints con alta velocidad de envío.
- Comunicar claramente resultados, aprendizajes y compensaciones a partes interesadas ejecutivas y multifuncionales.
- Actuar como socio estratégico de Marketing, habilitando la personalización, marketing de ciclo de vida, operaciones de contenido y experimentación a través de tecnología.
Requirements:
- 7 años o más de experiencia en gestión de productos o propiedad de productos dentro de un entorno de software, comercio electrónico o plataforma enfocada
- Experiencia en A/B testing y experimentación multivariada para tomar decisiones basadas en datos
- Dominio en análisis e interpretación de datos, con experiencia en herramientas como Google Analytics, SQL o similares
- Confort al trabajar con Ingenieros en APIs, píxeles de seguimiento y esquemas de datos
- Excelentes habilidades de comunicación para traducir conceptos técnicos a partes interesadas no técnicas
- Capacidad para trabajar de manera efectiva con Ingeniería, Diseño, Marketing y Datos en equipos multifuncionales y de ritmo rápido
- Sólido entendimiento de APIs, arquitecturas orientadas a eventos, flujos de datos e integraciones de sistemas
- Mentalidad orientada al cliente y a resultados
- Experiencia en definir y gestionar hojas de ruta de productos y priorizar características en función del impacto en el negocio y el valor para el cliente
- Fuerte comprensión de principios y mejores prácticas de UX/UI
- Experiencia en procesos de desarrollo ágil/scrum.
- Preferido: experiencia directa optimizando embudos de comercio electrónico internacionales
- Antecedentes en crecimiento de productos impulsados por SEO o gestión de programas de referencia
- Experiencia apoyando plataformas de comercio electrónico internacionales o de múltiples marcas.
Benefits:
- Cookies estrictamente necesarias
- Cookies analíticas
- Cookies de marketing
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