Senior Product Manager, Growth & Trading
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Job Description
Senior Product Manager responsible for the trading growth strategy of Base App. Collaborating cross-functionally to enhance user acquisition and retention in an onchain ecosystem.
Responsibilities:
- Own the Growth Engine: Lead the strategy and execution for acquisition and retention loops, including referral/affiliate programs, win-back flows, and gamification mechanics (e.g., mystery boxes and trading competitions).
- Optimize Core Trading: Own end-to-end development for trading experiences.
- Master the Engagement Loop: Co-own high-intent systems like Watchlists and Price Alerts using a sophisticated, ML-driven push notification and CRM strategy.
- Experiment at Scale: Drive a rigorous data-driven culture by running A/B tests on onboarding funnels, abandonment flows, and notification delivery.
- Build Growth Infrastructure: Oversee the "Growth Platform," including the ML/policy layer for intelligent notifications.
- Cross-Functional Leadership: Collaborate with Engineering, Design, and Data Science to balance trading primitives with growth optimizations.
Requirements:
- 7+ years of Product Management experience, specifically within consumer-facing fintech, exchange, or onchain trading environments.
- Proven track record of scaling products via lifecycle marketing, referral loops, and retention mechanics.
- Deep understanding of market structure, order types, execution quality, and liquidity.
- Deep experience with data-driven development—defining North Star metrics, navigating attribution complexity, and running high-velocity experiments.
- The ability to thrive in high-ambiguity environments, making tough trade-offs to ship high-quality products on time.
- Demonstrated ability to integrate generative AI tools into your daily workflow to increase efficiency and deliver business-ready outputs.
Benefits:
- Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)).
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