Senior Product Marketing Manager, Share Options
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Job Description
Senior Product Marketing Manager focusing on positioning and launches for a scheduling tool. Collaborate with cross-functional teams to shape product narrative and drive adoption.
Responsibilities:
- Own how Resource Guru is positioned, packaged, and communicated.
- Work closely with Product, Design, Sales, Customer Success, and the founders.
- Define and refine ideal customer profiles and segmentation to focus GTM efforts.
- Own core positioning, messaging frameworks, and value propositions.
- Develop personas, JTBD insights, and competitive narratives.
- Partner with team on website copy and campaigns.
- Lead product launches end-to-end: planning, messaging, internal enablement, and external comms.
- Build and maintain sales collateral and support onboarding messaging.
- Run customer interviews and research to inform positioning and roadmap.
- Use AI tools to accelerate research, drafting, synthesis, and experimentation.
Requirements:
- Proven experience as a Product Marketing Manager (or Senior PMM) in B2B SaaS.
- Strong track record of owning positioning, messaging, and launches.
- Excellent communicator in English, written and verbal - you can explain complex ideas simply.
- Experience working closely with Product and Engineering teams.
- Strong customer empathy and research skills.
- Already actively experimenting with AI tools (e.g. ChatGPT, Claude, Gemini) in your marketing work.
- Familiarity with modern SaaS GTM processes (PLG, sales-assisted, or hybrid).
- Comfortable working remotely and async - self-directed with strong follow-through.
- Pragmatic and outcome-focused - you create just enough structure to move fast, and you'd rather ship than excessively document.
- Highly organised, with a sharp sense of what matters now vs. later.
Benefits:
- Stock options
- Work from anywhere within +/- 2 hours of UK time
- 30 days paid holiday + Dec 24 - Jan 1 company holiday
- Birthday off + house move day off
- Flexible hours
- Annual training and conference allowance - £3,000
- A home office equipment contribution upon joining (then every 3 years) - £1,000
- Budget to visit local or international colleagues
- Monthly health & wellbeing contribution - to be used as you see fit - £100
- Pension contribution
- International travel to Guru Gatherings
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