Senior Product Owner – GDM
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Job Description
Senior Product Owner defining digital sales capabilities for Gray Media. Collaborating across teams to drive digital revenue growth and optimize advertising strategies.
Responsibilities:
- Define and maintain a clear vision and roadmap for digital sales aligned with corporate digital strategy and revenue priorities.
- Partner with Sales, Ad Operations, and Digital Development to translate goals—such as revenue growth, yield optimization, sponsorship packaging, and first-party data enablement—into actionable initiatives.
- Identify workflow gaps across the sales lifecycle (pitch → proposal → trafficking →delivery → reporting) and drive scalable improvements.
- Evaluate and incorporate emerging capabilities (e.g., audience targeting, identity solutions, clean rooms, predictive forecasting, automation) to improve sales outcomes and advertiser performance.
- Collaborate with the Sr. Director, Product & Program Management, and Digital Technology leadership to define strategic milestones and coordinate dependencies across the broader product portfolio.
- Own the product backlog and roadmap for sales-related initiatives, ensuring prioritization reflects business impact, customer needs, and technical feasibility.
- Write detailed epics, user stories, and acceptance criteria to clearly communicate intent and value to engineering teams and stakeholders.
- Lead sprint planning, backlog refinement, and release coordination across teams supporting ad tech, data, and digital platforms.
- Partner with QA and DevOps to support stable releases, platform reliability, and consistent implementation across brands and markets.
- Ensure delivered solutions are scalable across stations, reduce manual work, and improve speed-to-revenue.
- Act as the primary product liaison between Sales/RevOps/Ad Ops, design, engineering, data/analytics, and station stakeholders.
- Facilitate alignment on priorities, tradeoffs, timelines, and success metrics—ensuring clarity across teams and reducing execution friction.
- Communicate progress, risks, and outcomes through consistent updates, dashboards, and release documentation.
- Support change management: training, enablement materials, rollout planning, and feedback loops to drive adoption by sales and station teams.
- Define KPIs and success metrics in partnership with GDM Sales and Gray Leadership Evaluate performance trends and stakeholder input to recommend ongoing optimizations and refine roadmap priorities.
- Strengthen monetization quality and consistency by collaborating on ad experience strategy and cross-platform integration (CTV, mobile, web, FAST).
Requirements:
- 2-4 years of experience as a Product Owner, Product Manager, or similar role supporting digital products and cross-functional delivery.
- Demonstrated experience partnering with Sales, Revenue Ops, Ad Ops, or Advertising stakeholders on revenue-related initiatives.
- Strong working knowledge of Agile practices (Scrum, Kanban, or hybrid) and backlog management discipline.
- Proven ability to translate business goals into clear requirements and deliver outcomes through technical teams.
- Strong communication skills across technical and non-technical audiences, with comfort facilitating alignment and decisions.
- Preferred: Experience in media, publishing, OTT/streaming, or ad-supported digital platforms.
- Familiarity with ad monetization systems and concepts such as GAM, SSAI/DAI, programmatic, pacing, targeting, measurement, and brand safety.
- Knowledge of cloud and data ecosystem concepts (e.g., AWS/GCP, data pipelines, identity, first-party data strategy).
- Experience with Jira/Confluence, analytics tools, and product discovery practices.
Benefits:
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
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