Senior Salesforce Marketing Cloud, Remote
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Job Description
Lead Salesforce Marketing Cloud solutions for digital engagement and automation at RTG, a key player in digital transformation. This role involves both strategic and hands-on execution.
Responsibilities:
- Lead the implementation and optimization of Salesforce Marketing Cloud solutions, including Marketing Cloud Next functionalities.
- Design scalable marketing automation architectures aligned with business and customer engagement goals.
- Configure and manage core SFMC modules such as:
- Journey Builder
- Email Studio
- Automation Studio
- Mobile Studio
- Advertising Studio
- Data Cloud integrations
- Personalization and AI-driven capabilities
- Develop, execute, and optimize multi-channel marketing campaigns across email, SMS, push notifications, and digital channels.
- Build and maintain customer journeys with advanced segmentation and personalization strategies.
- Ensure campaign delivery accuracy, quality assurance, and performance tracking.
- Integrate Salesforce Marketing Cloud with CRM, CDP, APIs, and third-party platforms.
- Manage data extensions, SQL queries, automations, and audience segmentation.
- Support real-time data synchronization and customer lifecycle management.
- Develop dynamic and personalized content using:
- AMPscript
- SSJS
- HTML/CSS
- SQL
- Build reusable templates, automation workflows, and scalable campaign frameworks.
- Troubleshoot platform issues and optimize system performance.
- Monitor campaign KPIs and customer engagement metrics.
- Generate insights and recommendations to improve conversion, retention, and customer experience.
- Support A/B testing, reporting dashboards, and marketing performance analysis.
- Collaborate with marketing, CRM, sales, analytics, and technology teams.
- Mentor junior team members and provide SFMC best practice guidance.
- Participate in solution architecture discussions and stakeholder workshops.
Requirements:
- Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field.
- 5+ years of hands-on experience with Salesforce Marketing Cloud.
- Strong experience with Marketing Cloud Next capabilities and modern customer engagement platforms.
- Proven expertise in:
- Journey Builder
- Automation Studio
- Email Studio
- SQL
- AMPscript
- API integrations
- Experience integrating SFMC with Salesforce CRM/Data Cloud/CDP solutions.
- Strong understanding of customer lifecycle marketing and omnichannel strategies.
- Excellent analytical, troubleshooting, and communication skills.
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