Senior Salesforce Marketing Cloud – Techno Functional, ExactTarget
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Job Description
Salesforce Marketing Cloud Senior professional responsible for leading integration and optimization of marketing solutions. Collaborating with teams to ensure successful campaign execution and technical management.
Responsibilities:
- Gather and analyze business requirements for marketing automation and customer engagement initiatives.
- Translate business needs into scalable Salesforce Marketing Cloud solutions.
- Lead campaign planning, customer journey design, segmentation, and personalization strategies.
- Collaborate with marketing, CRM, analytics, and business teams to optimize customer communications.
- Support user training, documentation, and platform best practices.
- Configure and manage Salesforce Marketing Cloud / ExactTarget modules, including:
- Email Studio
- Automation Studio
- Journey Builder
- Contact Builder
- Mobile Studio
- Triggered Sends
- Develop dynamic and personalized communications using:
- AMPscript
- SSJS
- HTML/CSS
- SQL
- Build and maintain automations, triggered campaigns, data extensions, and reusable templates.
- Troubleshoot technical issues and optimize campaign performance.
- Integrate Salesforce Marketing Cloud with Salesforce CRM, APIs, external databases, and third-party applications.
- Manage subscriber data, segmentation logic, suppression lists, and audience targeting.
- Support data migration, synchronization, and ETL processes.
- Ensure data quality, governance, and compliance with marketing standards.
- Execute and monitor email and multi-channel marketing campaigns.
- Perform QA testing and validate campaign accuracy before deployment.
- Analyze campaign performance metrics and recommend optimization strategies.
- Support A/B testing and reporting activities.
- Serve as the bridge between technical and business teams.
- Mentor junior team members and support knowledge sharing.
- Participate in architecture discussions and solution recommendations.
- Ensure adherence to Salesforce Marketing Cloud best practices and governance standards.
Requirements:
- Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field.
- 5+ years of hands-on experience with Salesforce Marketing Cloud / ExactTarget.
- Strong techno-functional expertise in marketing automation platforms.
- Proven experience with:
- Journey Builder
- Automation Studio
- Contact Builder
- Email Studio
- SQL
- AMPscript
- API integrations
- Experience with Salesforce CRM integrations and customer data management.
- Strong understanding of customer lifecycle marketing and campaign execution.
- Excellent problem-solving and stakeholder communication skills.
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