Senior Social Media & Influencer Manager
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Job Description
Senior manager leading CRAFTSMAN social media, creator partnerships, and influencer campaigns. Driving brand engagement for Stanley Black & Decker, a global tools and industrial solutions company.
Responsibilities:
- Lead day-to-day influencer relationships, activation execution, quality assurance and optimization across creator partnerships
- Drive social content planning, platform strategy and execution
- Oversee social media content planning, influencer activities and paid media amplification
- Build annual and monthly social and influencer plans supporting brand activations and objectives
- Participate in Brand and Marketing planning sessions and contribute social and influencer perspectives
- Partner with agency partners on social boosting, influencer and social activities
- Build and execute social-first content strategy to build community and drive engagement
- Support influencer briefs, evaluation, contracts, concepts and final asset review
- Integrate social-first activation ideas into content, media and retail media plans
- Quality-assure content with Brand, Legal, Product and Creative teams
- Partner with Customer Support on tone and voice for community management responses
- Measure and report KPIs and elevate insights through cross-functional discussions and monthly leadership reporting
- Implement operational improvements and guardrails for future activations
- Monitor DIY culture and identify cultural patterns, topics and opportunities for brand activation
- Report to the Sr. Director of Social and Influencer
- Contribute to bringing the CRAFTSMAN purpose and mission to life across social and creator channels
Requirements:
- Bachelor's degree in marketing or a related field
- At least 5-7 years in influencer/creator or social media marketing in the consumer-brand industry or at an agency
- At least 5 years of experience in content creation management
- Hands-on experience executing influencer campaigns end-to-end
- Strong knowledge of TikTok, Meta, YouTube and Pinterest
- Comfort working cross-functionally in multidisciplinary teams
- Strong communication and storytelling skills
- Experience managing multiple projects and priorities
- Ability to influence and build relationships across multiple stakeholders, functions and levels
- Creative thinking and problem solving
- Consumer empathy, analytical and research skills
- Strong mentoring skills and interest in developing others
- Experience building and optimizing workflows
Benefits:
- Medical insurance
- Dental insurance
- Life insurance
- Vision insurance
- Disability benefits
- 401(k)
- Employee Stock Purchase Plan
- Paid time off, including paid vacation, holidays and personal days
- Tuition reimbursement
- Wellness program
- Discounts on Stanley Black & Decker tools and products
- Discount programs for vendors and partners
- Career development opportunities and multiple career paths
- Digital learning portal
- Lean Academy and online university
- Volunteerism, giving back and sustainable business practices
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