Social Media Manager
Posted 12hrs ago
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Job Description
Social Media Manager developing organic social strategy for Generous Brands’ beverage portfolio. Growing communities, managing agencies, and optimizing content across Instagram and TikTok.
Responsibilities:
- Assist in developing social strategies across multiple brands and platforms, mainly Instagram and TikTok
- Manage the monthly content calendar, including building, scheduling, and posting content
- Manage external agencies and content sources, guiding strategy from a brand and social expert perspective
- Grow and manage communities across platforms and brands
- Manage inbound and outbound communications, support creator relationships, and identify gifting, partnership, and giveaway opportunities
- Ideate engaging content aligned with brand direction, current best practices, and platform algorithms
- Support social copy and caption development using brand voice and community-relatable language
- Own social listening efforts and report consumer feedback, competitor insights, sentiment, cultural signals, and potential risks
- Support social reporting and summarize monthly content efforts, learnings, and opportunities
- Monitor the social landscape and industry trends to deliver innovative concepts
- Collaborate with the social team, marketing partners, and external agencies to develop creatives aligned with brand goals and strategies
- Manage inbound and outbound communications on holidays and weekends as needed to maintain inbox and social presence
- Perform other responsibilities as required
Requirements:
- 5+ years of experience in organic social media, including previous experience in a social media manager role
- Proven social and content strategy track record driving engagement and increased brand awareness
- Experience owning content strategy and ideation for a beverage, CPG, beauty, or like-minded brand
- Skilled in identifying trends, cultural moments, and brand storytelling opportunities
- Experience in community building and management
- Experience managing an external agency or content partners
- Excellent project management skills and ability to manage multiple projects, brands, and timelines
- Proactive, detail-oriented, and diligent quality checker
- Strong communication skills and comfort sharing feedback with external agency partners
- Experience with social listening and customer service across platforms
- Experience with social reporting and scheduling tools such as Dash, Sprout, and Trello
- Ability to use analytics, testing, and performance insights to optimize content and inform strategy
- Preferred: experience supporting cross-functional collaboration for product launches or retail moments
- Preferred: understanding of the influencer ecosystem, social/PR gifting campaigns, and creator-driven amplification strategies
- Content creation skills, including vertical video, on-camera, or meme/graphic content, are a plus
- Ability to work full-time Monday through Friday and manage communications on holidays and weekends as needed
Benefits:
- Annual Bonus Opportunity
- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short & Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
- Minimal travel requirement
- Remote work arrangement



















