Social Media Coordinator
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Job Description
Social Media Coordinator supporting strategy, content, and communities for Generous Brands’ beverage portfolio. Managing calendars, engagement, social listening, creators, and agency collaboration.
Responsibilities:
- Assist in developing social strategies across multiple brands and platforms, mainly Instagram and TikTok
- Support the monthly content calendar, including building, scheduling, and posting content
- Support management of external agencies and content sources, guiding strategy from a brand perspective
- Grow and manage communities across platforms and brands through daily inbound and outbound community management
- Monitor social listening and build creator and consumer relationships
- Ideate engaging content aligned with brand direction to fuel channel growth and engagement
- Support social copy and caption development using brand voice, timely references, and relatable community language
- Identify opportunities and support management of giveaways, partnerships, collaborations, and community gifting
- Support social reporting and social listening efforts
- Summarize monthly content efforts, learnings, and opportunities
- Maintain awareness of the social landscape and industry trends
- Collaborate with the social team, marketing partners, and external agencies to develop creatives aligned with brand goals and strategies
- Perform other responsibilities as required
Requirements:
- 1.5+ years of experience in organic social media and community management
- Proven ability to identify trends and cultural moments while maintaining a distinctive brand voice and point of view
- Experience supporting content strategy and ideation for a beverage, CPG, beauty, or like-minded brand
- Excellent project management and organizational skills across multiple projects, brands, and timelines
- Passion for building digital communities and fostering meaningful consumer connections
- Ability to collaborate and share creative ideas from a social perspective
- Proactive approach and keen attention to detail
- Strong quality-checking skills, including catching typos and errors
- Strong communication skills and comfort sharing feedback with external agency partners
- Experience professionally managing customer service inquiries and outreach
- Comfort sharing ideas and participating in team discussions and brainstorming
- Familiarity with social reporting and scheduling tools such as Dash, Sprout, and Trello is preferred
- Experience supporting cross-functional collaboration for product launches or retail moments is preferred
- Understanding of influencer ecosystems, social/PR gifting campaigns, and creator-driven amplification strategies is preferred
- Experience working across multiple brands simultaneously is a plus
- Content creation skills, including vertical video, on-camera, or meme/graphic content, are a plus
- Availability to manage inbound and outbound communications on holidays and weekends as needed
- Full-time Monday–Friday availability
Benefits:
- Annual Bonus Opportunity
- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short & Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
- Remote work arrangement
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