Senior Specialist, GTM Readiness
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Job Description
Senior Specialist, GTM Readiness serving as a liaison between Sales and go-to-market teams. Ensuring seamless translation of marketing initiatives into actionable field-ready messaging and sales cadences.
Responsibilities:
- Represent Sales within Marketing, Events, and Industry Expert planning sessions, translating field insights into actionable inputs for cross-functional partners.
- Partner with Industry Experts to convert technical thought leadership into seller-ready positioning, talk tracks, battle cards, and objection-handling resources.
- Advocate for seller needs by constructively challenging cross-functional outputs that lack field applicability or strategic alignment.
- Coordinate and facilitate Know Before You Go (KBYG) sessions for SDRs and sellers ahead of trade shows, conferences, and active marketing launches.
- Create, manage, and monitor outbound sales cadences and account-based engagement sequences in partnership with Digital Sales and Marketing.
- Manage the organization, taxonomy, and ongoing optimization of the GTM content repository, tracking asset usage and engagement metrics to refresh or retire content.
- Manage and continuously improve the GTM Readiness AI Agent by updating its knowledge base, monitoring output quality, and optimizing content.
- Deliver impactful rollout training and facilitate monthly cross-functional enablement sessions tied to sales priorities and new cadence tactics.
- Track adoption, pipeline activity, and conversion metrics from outbound cadences, delivering monthly reporting and actionable insights to the Senior Director.
- Foster a collaborative and solution-oriented workplace culture by upholding professionalism and engaging in constructive, respectful conversations.
Requirements:
- Bachelor’s degree in Business, Marketing, Communication, or a related field of study
- 5+ years of total professional experience, with 3–5 years specifically in sales, sales enablement, sales operations, or field-facing GTM roles within a B2B environment
- Proven ability to influence cross-functional stakeholders without direct authority and align senior partners across multiple departments
- Strong project management and prioritization skills, with a track record of coordinating complex content initiatives and rollout activities across concurrent workstreams
- Exceptional written, verbal, and facilitation skills, including direct experience delivering live enablement sessions and rollout training
- Deep understanding of B2B sales methodologies, outbound sales processes, and go-to-market best practices
- Data-driven mindset with the ability to interpret adoption, conversion, and pipeline metrics to drive continuous operational improvement
- Experience managing AI-enabled tools, automated knowledge systems, or platform content as business needs evolve
- Willingness to travel less than 20% of the time domestically
- Experience within the insurance industry is preferred but not required
Benefits:
- 100% paid employee health insurance available on Day 1
- Eligible for all medical, dental, and vision benefits on Day 1
- Remote positions are Internet stipend-eligible
- 401k with employer match, vested on Day 1
- HSA/FSA available
- Long Term and short-term disability employer-provided
- Generous PTO plan with paid holidays + floating holidays
- Development and growth opportunities
- Comprehensive wellness program and prioritization of employee health
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