Senior Staff Editor, Creative Studio
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Job Description
Senior Staff Editor shaping Airbnb’s brand voice and editorial guidelines. Training AI language models and building scalable editorial QA systems for global content.
Responsibilities:
- Own and evolve Airbnb’s brand voice, tone, and editorial guidelines for humans and AI systems
- Partner with Marketing Technology teams to train, fine-tune, and evaluate language models against brand voice standards
- Review and refine AI-generated copy across campaigns, product, and marketing surfaces
- Build and maintain scalable editorial QA processes for AI-generated content
- Define what requires human review versus what can ship autonomously
- Translate brand guidelines into style guides, prompt frameworks, and training examples
- Partner cross-functionally to develop internal tools for editorial review, model training, and content QA
- Identify gaps in the tooling ecosystem and help scope, prioritize, and define requirements for new tools
- Pilot new tools with editorial and creative teams, gather feedback, and iterate before wider rollout
- Provide senior editorial feedback to writers, creative directors, and AI workflows
- Partner with Legal, Trust, and Localization teams across markets, languages, and regulatory considerations
- Mentor and elevate writing and editorial talent across the organization
- Stay current on language-model developments and improve editorial standards and training methods
- Seek opportunities for more efficient copy creation or delivery
- Fix language and voice consistency issues at the system level
- Ensure marketing-material product screens are product-accurate and efficiently created
Requirements:
- 10+ years of editorial, copywriting, or brand voice experience
- Experience ideally at a Creative Director or Senior Editor level within an in-house brand team, agency, or publication known for editorial excellence
- Demonstrated exacting eye for language, including taste, rhythm, and judgment
- Experience developing or maintaining brand voice guidelines at scale across a global, multi-market brand
- Direct experience working with or training AI/language models
- Understanding of how models learn from examples and feedback
- Ability to provide feedback that improves model output
- Comfort working as both a hands-on editor and a systems thinker
- Strong cross-functional collaboration skills with Engineering/Technology, Legal, and Localization teams
- Ability to write brand guidelines, copy within tooling, and messaging within product screens
- Portfolio or body of work reflecting a distinctive, well-crafted brand voice
- Ability to simplify complex problems and create clarity in ambiguous, fast-moving environments
- Preferred: experience at a company with a well-known editorial voice or brand language system
- Preferred: familiarity with prompt engineering, fine-tuning workflows, or structured content systems used to train generative models
- Preferred: experience localizing or adapting brand voice across multiple languages and cultural contexts
- Preferred: background in traditional editorial craft and modern content operations
- Must live in a US state where Airbnb, Inc. has a registered entity
- Must work West Coast hours (PST)
Benefits:
- Bonus eligibility
- Equity eligibility
- Benefits eligibility
- Employee Travel Credits
- Remote-eligible work arrangement
- Occasional office work or offsite attendance, as agreed with the manager
- Disability-inclusive application and interview accommodations
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