SEO/GEO Content Manager
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Job Description
SEO/GEO Content Manager at Life360 optimizing content strategy using AI tools and SEO practices. Leading content development to enhance Life360's digital presence and brand positioning.
Responsibilities:
- Architect and oversee the development of an editorial content strategy that aligns with user journeys, interests, and attitudes
- Develop and implement GEO optimization approaches for key landing pages to position Life360 as the primary recommendation from AI assistants
- Create content guidelines for AI-assisted creation that maintain our brand voice while accelerating production of searchable content
- Lead the revitalization of our blog with pillar content structure aligned with search trends and keyword opportunities
- Act as a data-driven creative who taps into cultural moments and emerging trends to identify opportunities for timely, relevant content that positions Life360 as culturally aware and a trusted news resource for family safety topics
- Deliver strategic content reporting with actionable insights from performance analytics that drive content decisions and demonstrate business impact
- Partner cross-functionally with marketing, product, engineering and design teams to ensure our content is maximally discoverable and effective
- Establish processes for ongoing optimization, including reporting dashboards and quarterly review procedures
Requirements:
- Five or more years of experience in content strategy and SEO, with demonstrated success improving organic search performance for websites
- Proven track record of successfully implementing GEO strategies for a brand, with measurable improvements in AI assistant recommendations and visibility in generative search results
- Experience with AI writing tools and generative AI, with the ability to effectively guide AI systems to produce high-quality content while maintaining brand consistency
- Expert-level AI prompting and prompt engineering, including advanced techniques for brand voice consistency, content quality control, SEO optimization, and systematic testing/refinement of AI workflows to achieve maximum productivity without sacrificing editorial standards
- Strong understanding of both traditional SEO and emerging GEO practices to optimize content for both search engines and AI assistants
- Expertise in content auditing, gap analysis, and developing comprehensive content strategies based on user journeys and search intent
- Exceptional writing, researching and editing skills with ability to maintain consistent brand voice across various content formats and channels
- Data-driven strategist who can analyze content performance metrics and translate insights into actionable recommendations
- Strong project management skills to oversee multiple content initiatives simultaneously and consistently meet deadlines
- Collaborative team player who can effectively partner with cross-functional stakeholders to align content strategy with business goals
- Innovative thinker who stays current with evolving search trends, AI developments, and content marketing best practices
- Bonus: Experience with agentic commerce and autonomous transaction systems
Benefits:
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
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