Social Media Manager
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Job Description
Social Media Manager advancing ACE Scholarships’ K-12 school-choice mission through organizational channels. Building the CEO’s thought-leadership presence and driving engagement, donations and advocacy.
Responsibilities:
- Develop, manage and optimize a comprehensive weekly/monthly content calendar aligned with organizational priorities, campaigns, events and timely education news
- Create high-quality, original content including posts, captions, threads, video scripts and graphics briefs
- Manage and grow ACE’s organizational accounts on X, Facebook, Instagram, YouTube and LinkedIn
- Build and manage the CEO’s professional social presence, primarily on LinkedIn and X
- Draft thought-leadership posts, video messages and interview recaps; coordinate ghostwriting and approval processes
- Attend key events alongside the CEO and provide real-time social media coverage
- Ghostwrite and post live updates, threads, stories, captions, videos and highlights on behalf of the CEO
- Coordinate with organizational partners on aligned campaign messaging across channels
- Monitor channels daily, respond promptly and engage with the community, including evenings/weekends during peak periods or events
- Develop and execute social media plans for major events, including live coverage, real-time posting, post-event amplification and reporting
- Schedule and publish content using social management tools
- Coordinate with organizational partners, state teams, development, scholarship programs and external PR/communications vendors
- Track performance metrics, analyze insights and deliver regular reports and recommendations to leadership on engagement, growth and ROI
- Ensure content complies with nonprofit best practices, brand guidelines and platform policies
- Travel periodically to accompany the CEO at key events and speaking engagements and capture content/post in real time
Requirements:
- 5+ years of progressive social media management experience, preferably in nonprofit, education, advocacy or political/issue-based organizations
- Strong journalistic or professional writing background with a proven portfolio of compelling, story-driven content; writing samples or portfolio required
- Demonstrated success managing X, Facebook, Instagram, YouTube and LinkedIn and growing audiences organically
- Strong alignment with ACE’s mission, values and founding principles
- Experience building and managing executive/CEO thought-leadership channels
- Experience managing multiple channels and content development and output during live events
- Excellent project management skills and ability to own strategy while executing at high volume at a manager level
- Bachelor’s degree in journalism, Communications, English, Marketing or another related field
- Technical aptitude and experience with Microsoft Office Suite, SharePoint, Teams, LinkedIn, Facebook, Instagram, X, Sprout and MarTech project management platforms
- Experience with video content creation/editing and YouTube channel management preferred but not required
- Knowledge of education policy and current events in the K-12 space preferred but not required
- Experience working in a national or multi-state organization preferred but not required
- Ability to travel 25–33% throughout the year
- Comfort working within conservative or religious partner environments
- Strong strategic thinking, hands-on execution, collaboration, emotional intelligence, professionalism, adaptability and comfort with ambiguity
Benefits:
- Annual performance bonuses
- Medical Insurance (with generous employer contribution)
- Dental Insurance (with generous employer contribution)
- Vision Insurance
- Voluntary Life Insurance
- HSA, FSA, Limited FSA, and Dependent Care FSA pre-tax spending accounts
- Employee Assistance Program (EAP)
- Free, Employer-paid Short-term, Long-term, and AD&D insurance.
- 401(k) with 6% employer match with immediate vesting
- Monthly cellphone stipend
- Scholarships for employee’s whose children are actively enrolled in a K-12 private school ($3,500/child, up to $10,500/year).
- Employer paid parking (in-office)
- Gym, café, and building security (in-office)
- In office coffee, snack bar, and walking treadmill (in-office)
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