Social Media Manager – Parent-Focused Content
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Job Description
Social Media Manager creating engaging parent-focused content for TikTok and Instagram with a collaborative, multi-creator team. Creating scroll-stopping videos and maintaining brand voice.
Responsibilities:
- Dedicate 3-4 hours weekly with flexible scheduling
- Participate in one 30-min weekly check-in about the project
- Produce and manage 4+ videos per week for up to 8 months across TikTok and Instagram
- Support growth by connecting with niche-aligned accounts through follows, likes, etc.
- Create engaging, trend- and news-focused, health-based content that is personal and face-first
- Write platform-optimized captions and post copy aligned with the account’s shared voice
- Maintain consistent tone and brand identity across a multi-creator account
- Receive weekly feedback from your Vocal contact on the previous week’s content, as well as priorities for the upcoming week
- Monitor emerging platform trends and algorithm updates to continuously refine content approach
- Track and analyze key performance metrics and audience engagement patterns
- Coordinate light posting schedules with fellow creators to maintain a steady content cadence
- Work effectively with fellow Social Media Managers and Campaigns team leadership
- Contribute to cross-platform content initiatives and strategy discussions
- Help ensure continuity and cohesion across all account content
Requirements:
- Interest in short-form video content creation for platforms like TikTok, Instagram Reels, YT Shorts, etc.
- General awareness and understanding of current political and cultural landscape
- Superior instincts for identifying potentially viral or highly engaging content
- Familiarity with basic video editing tools (CapCut, TikTok native tools, etc.)
- Proven ability to work effectively in rapid-response environments
- Able to work 3-4 hours per week (flexible scheduling)
Benefits:
- Completely virtual work environment
- Work in any timezone within the continental US — EST hours not required
- $1000 per month
- Bonus opportunities
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