Social Media Manager
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Job Description
Social Media Manager growing Luminar, Skylum’s AI-powered photo-editing brand, across Instagram, TikTok and YouTube. Creating content, collaborating with photographers, and optimizing performance through analytics and experimentation.
Responsibilities:
- Develop and own Luminar’s social media strategy
- Translate brand strategy into engaging social content
- Define channel-specific approaches for Instagram, TikTok and YouTube
- Build content pillars and editorial planning
- Identify new content opportunities and platform trends
- Plan, create and publish engaging content
- Edit short-form videos and social-first creative assets
- Produce content aligned with Luminar’s premium visual identity
- Continuously improve creative quality
- Monitor social media performance across platforms
- Define success metrics and reporting
- Run creative experiments and content tests
- Analyze audience behaviour and optimize content strategy
- Turn insights into actionable recommendations
- Work closely with photographers, ambassadors and creators
- Brief creators on campaigns and content
- Curate and repurpose creator-generated content
- Support community-driven storytelling
Requirements:
- Minimum 2 years of experience managing social media for a brand
- Experience growing Instagram, TikTok and/or YouTube organically
- Strong portfolio of high-performing social content
- Hands-on experience editing short-form video
- Excellent visual taste and understanding of design principles
- Experience using analytics to improve performance
- Comfortable working independently from idea to publication
- Photography as a hobby or professional experience is nice to have
- Experience with photo editing software such as Luminar, Lightroom or Photoshop is nice to have
Benefits:
- Flexible work schedule
- Remote work or choice of office space located on Podil
- Educational allowance
- English and German classes
- Medical insurance
- Twenty-one days of paid sick leave per year
- Healthy fruit snacks
- Twenty-one days of paid vacation per year
- Frequent team-building activities
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