Social Media Manager
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Job Description
Manager of Social Media for Make-A-Wish developing branding and audience outreach strategies across social platforms. Collaborating with creative teams and corporate alliances to enhance social media engagement.
Responsibilities:
- Overseeing the Make-A-Wish America social media presence on Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X.
- Creating, curating, publishing, and managing content across all social media accounts in keeping with the organization's brand book, as well as adhering to corporate partner branding guidelines.
- Directing an agency that partially assists with corporate content calendaring and posting.
- Acting as a social media advocate across the organization, ensuring social is thoughtfully factored into partnerships, initiatives, and campaigns.
- Collaborate with the corporate team to develop and execute partner pitches, as well as partner campaign activations.
- Conducting routine social listening, community management, and reporting activities.
- Developing and executing a plan for social media engagement of C-suite executives and board members.
- Supporting social media influencer outreach, content planning, and activation support.
- Spearhead innovative content creation and curation plans, including live coverage of wishes, campaigns, and special events.
- Consulting with, advising, coordinating, and helping train social media practitioners at chapters on best practices and presenting a cohesive and unified approach to content.
- Managing high-visibility social marketing campaigns, including any agency relationship management and contract management needed.
- Creating and maintaining cross-functional relationships with chapter counterparts and internal colleagues at the National Office.
- Performing other job-related duties, as assigned.
Requirements:
- Bachelor’s degree in Communications, Marketing, Liberal Arts, Business, or related field required.
- 5 or more years of experience required with preference given to candidates with experience in social media, marketing or communications.
- Demonstrated experience on the ins and outs of using Instagram, Facebook, Twitter/X, TikTok, LinkedIn, and social media management tools.
- Strong knowledge of Microsoft Suite applications, including demonstrated expertise in PowerPoint.
- Proficiency in developing content and graphics.
- Working knowledge of nonprofit organizations is helpful.
Benefits:
- Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness
- Competitive compensation with annual incentive potential
- Health Savings Account and Flexible Spending Account Options
- Health Reimbursement Account fully funded by Make-A-Wish America
- Short Term Disability*, Long Term Disability* and Life Insurance
- Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo
- 401(k) Retirement Savings Plan with 5% match after one year of service
- Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program
- The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires
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