Staff Product Manager – Emerging Products
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Job Description
Lead Product Manager focusing on strategy and execution for high-priority growth vertical in behavioral health. Collaborate cross-functionally to architect scalable growth solutions.
Responsibilities:
- Own the end-to-end strategy, execution, and GTM engine for a high-priority growth vertical
- Make therapy referrals instantaneous + reliable, navigating the strategic J-curve—intentionally absorbing early-stage complexity and making high-conviction bets to prove the model before architecting a repeatable, scalable growth machine
- Define the metrics that matter, align cross-functional teams, and transform a zero-to-one concept into a primary driver of Rula’s compounding impact in behavioral health
- Product strategy and execution
- Go-to-market engine and repeatable growth playbooks
- Cross-functional alignment across Sales, Ops, Engineering, Data, Marketing, and Design
- Roadmap ownership and prioritization
Requirements:
- 7+ years of product management or equivalent experience (minimum 4-5 years direct PM experience)
- Proven success delivering business impact through complex, cross-functional launches where you were the key driver
- Ability to build business cases, define success metrics, and communicate ROI
- Track record of driving material impact on a product's or business unit's strategic direction beyond execution
Benefits:
- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP): Support for your mental and physical health
- New hire home office stipend: Set up your workspace for success
- Quarterly department stipend: Fund team-building activities or in-person gatherings
- Wellness events and lunch & learns: Explore a variety of engaging topics
- Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
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