Strategic Marketing Specialist – Critical Industries
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Job Description
Strategic marketing specialist driving ABB Electrification growth across critical industries. Developing campaigns, messaging, market intelligence, and industry engagement initiatives.
Responsibilities:
- Support market-driven growth initiatives across multiple industries
- Identify and activate marketing opportunities aligned with ABB Electrification’s strategy
- Position ABB as a trusted technology partner
- Analyze customer challenges, buying drivers, and decision-making processes to inform market positioning, value propositions, and messaging
- Translate long-term business strategy into go-to-market and campaign strategies with clear objectives and success metrics
- Support market intelligence on technology trends, customer needs, and emerging applications
- Plan, develop, and lead execution of integrated marketing campaigns
- Partner with segment leaders and product teams to identify new business opportunities and support segment-based marketing initiatives
- Develop messaging frameworks and content requirements articulating ABB’s value across the industry lifecycle
- Ensure consistent positioning across digital, events, content, and partner channels
- Collaborate with segment leaders to represent ABB within key industry organizations at regional and national levels
- Identify opportunities for speaking engagements, panels, white papers, and industry collaboration with communications
- Support priority trade events, conferences, and customer forums
Requirements:
- Bachelor’s degree in business, marketing, engineering, or a related field
- 5+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales
- Ability to organize information and communicate clearly with different audiences
- Demonstrated ability to work effectively across multiple functions and influence without direct authority
- High say/do ratio—sets clear commitments and delivers results with consistency and credibility
- Strong analytical, communication, and presentation skills
- Ability to travel up to 20% within the U.S.
Benefits:
- Choice between two medical plan options: a PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan
- Choice between two dental plan options: Core and Core Plus
- Vision benefit
- Company paid life insurance (2X base pay)
- Company paid AD&D (1X base pay)
- Voluntary life and AD&D – 100% employee paid up to maximums
- Short Term Disability – up to 26 weeks – Company paid
- Long Term Disability – 60% of pay – Company paid; ability to “buy-up” to 66 2/3% of pay
- Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
- Parental Leave – up to 6 weeks
- Employee Assistance Program
- Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
- Employee discount program
- 401k Savings Plan with Company Contributions
- Employee Stock Acquisition Plan (ESAP)
- 11 paid holidays
- Vacation based on years of service for hourly and non-exempt positions
- Vacation under a permissive time away policy for salaried exempt positions
- Short-term incentive plan/annual bonus eligibility
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