Student Engagement Analyst III
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Job Description
Analista de comunicação estudantil operando fluxos, CRM e campanhas segmentadas para alunos. Uso de dados, automação e IA no ecossistema educacional Ânima.
Responsibilities:
- Manage the end-to-end communications workflow for the Directorate: receive requests through a single channel and standardized brief, classify, prioritize, produce, validate, distribute, and record communications
- Create or collaborate on the creation of segmented and personalized communications at scale for the student base, primarily using the internal distribution platform
- Produce different versions of each communication for specific internal and external audiences
- Perform pre-send validation of critical communications
- Curate communication channels, including notifications, email, push notifications, and WhatsApp
- Maintain a forward-looking communications calendar, template library, and positive agenda
- Prepare and consolidate requests for coordination with Corporate Communications
- Ensure communication records and traceability, including version control
- Support the measurement of communication journey results in collaboration with the team’s data analyst
- Use generative AI and institutional templates to improve productivity, including creating and visually refining materials for internal distribution
Requirements:
- Bachelor’s degree in Communications, Marketing, Journalism, Advertising, Public Relations, or a related field
- Experience in relationship communications, CRM, or communications with large customer/user bases, including segmentation and personalization at scale
- Excellent Portuguese writing skills and the ability to adapt tone and language for different audiences (students, operations, and management)
- Ability to read and interpret data and metrics as input for communication decisions
- Familiarity with communication distribution/automation platforms
- Experience using generative AI and templates as productivity tools
- Agile, corporate-minded profile with the autonomy to manage agendas involving multiple teams and organize competing demands
Benefits:
- Tuition assistance
- Option to nominate two people for tuition assistance
- Well-being and Quality of Life Program
- TotalPass
- Zenklub
- ECOA – Ânima Corporate School, offering more than 100 free courses
- Birthday day off
- Half-day paid leave on the birthday of an employee’s child up to 16 years old
- People Value Program: gift cards for educators during important milestones in their lives, such as marriage, the birth of a child, or earning a new degree
- Health insurance
- Dental insurance
- 100% remote work
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